Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
eLearning > Lifestyle > Cracking the Leisure Code > Module 1 / 4

Intro to The Psychological Drivers of Leisure

Instructor: Courtney Scharf
Cracking the Leisure Code
Download the Cracking the Leisure Code Trend Report
In this module, Chief Client Officer Courtney Scharf walks you through some of the key components that will contribute to the future of leisure.

Though the world of leisure can be broad and all-consuming, this module has a key focus on the role human psychology is playing in peoples’ entertainment choices both today and in the future. After all, what people do in their spare time tells them nearly everything you need to know about them as consumers.
Related Trend Report: Cracking the Leisure Code
View Innovation Webinars
Insights by Trend Hunter AI
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Millennial Move
Millennials are increasingly moving out of cities amid the COVID-19 pandemic
Trend - Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Workshop Question - How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robot Retail
The COVID-19 pandemic has accelerated the use of robots in retail
Trend - Autonomous devices in retail spaces that ensure limited contact between employees and customers are on the rise. Though these technologies have been used sporadically, they're in accelerated development due to the implications of retail openings amidst the ongoing pandemic.
Workshop Question - How can your brand go above and beyond to protect customer and employee health?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Store Monitoring
Companies are developing precautionary platforms for safe store visits
Trend - The COVID-19 pandemic has limited physical interaction for safety reasons. In response, essential locations that remain open have implemented technology that monitors in-store crowd to ensure safe interactions.
Workshop Question - How can your company practice safety standards during COVID-19?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Touchless Design
Designers are launching sensor-based devices for touchless experiences post-COVID
Trend - Public spaces and industries—especially those connected to travel, physical retail, and hospitality—are rethinking the design of their layouts, as well as the amenities and services that they make available to consumers. As economic and social restrictions due to COVID-19 are incrementally lifted, companies are looking for ways to regain consumer trust by enhancing safety measures in their facilities.
Workshop Question - What measures can your business take to ensure consumers feel safe when pandemic lockdown measures are lifted?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pandemic Loneliness
Brands look to combat loneliness amidst the COVID-19 pandemic
Trend - With physical distancing measures preventing people from being able to go out and socialize as they once did, brands are looking to combat the worsening feelings of loneliness that people around the world are dealing with. Apps and services that bring people together remotely are able to aid in maintaining the mental health of consumers.
Workshop Question - How is your brand helping consumers navigate uncertainty and instability?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Soft Development
Tech brands facilitate the development of important soft skills
Trend - Tech companies are prioritizing the development of soft skills like empathy, communication and cooperation with the use of software and products that help people learn about and practice these skills. These products and services can be made for children and adults alike.
Workshop Question - How could your brand foster the development of soft skills in either employees or customers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Isolated Dating
COVID-19 is rapidly changing how people date in the modern day
Trend - While much of today's dating habits are facilitated through apps, the physical distancing that's currently required of people around the world has accelerated how people date through tech. Many are now keeping their romantic or intimate relationships online rather making plans to meet, and brands in this space are focusing on keeping people connected when they can't be together physically.
Workshop Question - How is your brand empowering its consumer in uncertain times?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pop-Up Gifting
Seasonal gifting pop-ups have brand-specific themes
Trend - Brands are attempting to carve out their own niche during seasonal shopping periods by creating gifting pop-ups that are themed around their specific offerings. Whether charitable or selling a product/service, these spaces offer a novelty touch for consumers looking for something distinct during holiday seasons.
Workshop Question - How could your brand create a curated pop-up for customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Drive-Thru
The traditional drive-thru format is revamped for modern rituals
Trend - Drive-thrus, once a simple and convenient method of getting food, are now being adapted to better suit the rituals and needs of modern consumers. Everything from accessibility to digitalization is now a focus in this space, with companies and institutions across a range of industries taking part in contemporary versions of standard drive-thrus.
Workshop Question - How could your brand revisit and revamp some of the more traditional aspects of its business?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends