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eLearning > Lifestyle > Cracking the Leisure Code > Module 1 / 4

Intro to The Psychological Drivers of Leisure

Instructor: Courtney Scharf
Cracking the Leisure Code
Download the Cracking the Leisure Code Trend Report
In this module, Chief Client Officer Courtney Scharf walks you through some of the key components that will contribute to the future of leisure.

Though the world of leisure can be broad and all-consuming, this module has a key focus on the role human psychology is playing in peoples’ entertainment choices both today and in the future. After all, what people do in their spare time tells them nearly everything you need to know about them as consumers.
Related Trend Report: Cracking the Leisure Code
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Insights by Trend Hunter AI
Workplace VR
Virtual reality is being used for commonplace office processes
Trend - Virtual reality's vast potential applications are now being harnessed in the workplace, with everything from employee training to virtual meetings now taking place with the help of VR. These programs enhance engagement and enhance accessibility for those who work remotely.
Workshop Question - How is your brand offering solutions to the challenges that its remote workers face?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pandemic Loneliness
Brands look to combat loneliness amidst the COVID-19 pandemic
Trend - With physical distancing measures preventing people from being able to go out and socialize as they once did, brands are looking to combat the worsening feelings of loneliness that people around the world are dealing with. Apps and services that bring people together remotely are able to aid in maintaining the mental health of consumers.
Workshop Question - How is your brand helping consumers navigate uncertainty and instability?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Soft Development
Tech brands facilitate the development of important soft skills
Trend - Tech companies are prioritizing the development of soft skills like empathy, communication and cooperation with the use of software and products that help people learn about and practice these skills. These products and services can be made for children and adults alike.
Workshop Question - How could your brand foster the development of soft skills in either employees or customers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Isolated Dating
COVID-19 is rapidly changing how people date in the modern day
Trend - While much of today's dating habits are facilitated through apps, the physical distancing that's currently required of people around the world has accelerated how people date through tech. Many are now keeping their romantic or intimate relationships online rather making plans to meet, and brands in this space are focusing on keeping people connected when they can't be together physically.
Workshop Question - How is your brand empowering its consumer in uncertain times?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pop-Up Gifting
Seasonal gifting pop-ups have brand-specific themes
Trend - Brands are attempting to carve out their own niche during seasonal shopping periods by creating gifting pop-ups that are themed around their specific offerings. Whether charitable or selling a product/service, these spaces offer a novelty touch for consumers looking for something distinct during holiday seasons.
Workshop Question - How could your brand create a curated pop-up for customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Drive-Thru
The traditional drive-thru format is revamped for modern rituals
Trend - Drive-thrus, once a simple and convenient method of getting food, are now being adapted to better suit the rituals and needs of modern consumers. Everything from accessibility to digitalization is now a focus in this space, with companies and institutions across a range of industries taking part in contemporary versions of standard drive-thrus.
Workshop Question - How could your brand revisit and revamp some of the more traditional aspects of its business?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ConstrucTech
Technology-driven construction products aim to improve quality, safety & efficiency
Trend - Brands are creating high-tech products to aid current human capabilities. Drones, robotics, and AI are all playing a key role in the progression of the construction industry. This new shift within infrastructure development will allow humans to work alongside technology to create cities of the future in safer environments.
Workshop Question - How can your brand adapt more technologies to increase safety and efficiency?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Management
Money management apps become increasingly specific in their goals
Trend - Finance management apps are increasingly designed with highly specialized saving or money management goals. These apps offer more goal-oriented money management options, like saving for a wedding.
Workshop Question - Conceptualize an app for your business that has one specialty focus.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated Advice
Consumers turn to third parties to retrieve curated friendly advice
Trend - Brands are entering the business of friendly "advice-giving" by creating platforms, both virtual and otherwise, that consumers can take advantage of. This shift functions as both an extension of the expertise-based advice platforms that are popping up, as well as an officialized version of the consumer tendency to turn to the internet for guidance.
Workshop Question - How could your brand create a friendly advice tool for customer service purposes?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech-Assisted Productivity
Tech gadgets highlight productivity as their core value proposition
Implications - Appealing to consumers' desire to realize their full potential, tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.
Workshop Question - What are your consumers trying to achieve in their lives? How could you better align your brand with those goals?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends