The September 2018 branding concepts delve into refreshing elements that broaden consumer perceptions of packages and labels. The featured examples push the envelope visually and include everything from food and beverage products to fashion-themed examples.
Socktails created a playful packaging concept that represents its vibrant personality with utilitarian hang tags, as well. Its recent drop is beverage-inspired and has bold gradient hues representing cocktails, including Mojitos, Cosmopolitans, and Tequila Sunrises. This brand identity makes the product fun, gives the label personality, and correlates to something unrelated yet visually striking.
Another branding example to note this month is Nike's Cereal Pack that adorns the Kyrie 4 sneakers in colorways that recall nostalgic cereal brands -- these include Lucky Charms, Kix, and Cinnamon Toast Crunch.
Top 100 Branding Trends in September
From Cocktail-Themed Sock Packages to Cereal-Themed Sneakers:
Amy Duong — Sep 29, 2018 — Art & Design
100
Story-Inspired Interactive Campaigns
The Converse Campaign Encourages People to Claim Their Chucks
99
Cheeky Art School T-Shirts
Chinatown Market Releases a Collection of Fun-Poking Graphic Tees
98
Creativity-Celebrating Campaigns
Post-it's Clever Advertisement Honors the Artistic Spirit
97
Sleek Contemporary Sneakers
The Nike Blazer Lows Have a Different Iteration of the Iconic Swoosh
96
Cocktail-Themed Sock Packages
'Socktails' Packaging for Socks Playfully Spotlights Gradient Styles
95
Outdoorsy Swedish Fashion Editorials
The Fjällräven x Acne Studios Collab Boasts Adventure Fashion
94
Ultra-Playful Poke Restaurant Branding
Yeye Design Gives Molo a Colorful and Unusual Aesthetic
93
Furniture-Inspired Chocolate Advertisements
IKEA's Promotion for Its Dark Chocolate is Clever
92
Small-Batch Artisanal Chocolates
Honest Chocolate Favors Organic Ingredients & Traditional Methods
91
Collaborative Streetwear Newspapers
Supreme and the New York Post Made a Limited-Edition Newspaper
90
Artistically Expressive Footwear
The Y/Project x UGG is Teased with a Renaissance Campaign
89
All-Day Food Supplements
PACK'D Offers Nutrient-Rich Supplements for 'Dawn' and 'Dusk'
88
Adventure-Focused Personalized Jackets
The North Face Japan Takes Its Slogan to New Heights
87
Street Food-Inspired Chips
The London Flavours Street Food Chips are Premium and Tasty
86
Art Therapy Branding Initatives
Basic Studio Creates a Tranquil Design Aesthetic for ENSO
85
Metallic Canteen Soda Bottles
This Coca-Cola Packaging Design Brings a New Look to the Brand
84
Women's Cannabis Platforms
Latitude Was Created to Share Real Stories of Women's Cannabis Use
83
Playfully Colorful Brand Identities
The New Mozilla Firefox Graphics are Stunningly Minimalist
82
Crunchy Nutrient-Dense Snacks
The FROM THE GROUND UP Cauliflower-Based Snacks are Vitamin-Rich
81
Inclusive Skin Tone Campaigns
American Apparel's Nude Clothing Range Comes in Nine Shades
80
Sparkling Anti-Anxiety Beverages
The Herbal Natural Drink is Made with Valerian Root and Jasmine
79
Birthday Dessert Protein Bars
The Grenade Carb Killa Birthday Cake Protein Bar is Scrumptious
78
Pencil-Themed Wine Bottles
Neleman Winery's Unique Wine Bottles Pay Tribute to a Writing Utensil
77
Restorative Feminine Skincare
EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging
76
CBD-Infused Protein Supplements
The Floyd's of Leadville CBD Recovery Protein is Relaxing
75
Exquisitely Displayed Confectionery
Bramble & Hedge's Nougat Bars are Artisan-Made in Melbourne
74
Cereal-Themed Sneakers
The Nike Kyrie 4 'Cereal Pack' Takes Cues from Nostalgic Breakfasts
73
Metabolism-Boosting Teas
The teapigs Trim Tea is Infused with Guarana Seed
72
Male-Targeted Wine Subscriptions
Bespoke Post's Wine Club is Geared Towards Millennial Men
71
Prepackaged Smoothie Bowls
The Kellogg's Joyböl is an All-in-One Breakfast to Enjoy Anywhere
70
Sleek Contemporary Streetwear
KITH Partners Up with Tommy Hilfiger for a 90s-Style Line
69
Calorie-Conscious Ice Creams
Jude’s Ice Cream Has Unveiled New Treats Made without Added Sugar
68
Logo-Shaped Street Snacks
SEGA Spent Months Developing a Vanilla-Flavored Edible Logo Cake
67
Celebrity-Headed Sneaker Campaigns
Adidas Originals Launches the Falcon with Kylie Jenner
66
Exquisitely Elegant Restaurant Branding
La Tortilleria Creates a Sleek Identity for Delicata
65
Nontraditional Whisky Spirits
Whyte & Mackay's New Blended Scotch Whisky Targets Younger Drinkers
64
Cocktail-Flavored Snack Chips
The Tyrrells Raspberry Bellini Chips are Limited-Edition
63
Minimally Branded Coffee Mugs
Starbucks' New Exclusive Line Has a Different Design Approach
62
Clean Cold Brew Cans
Civil Goat Packaging Refines Its Image with Minimalism and Its Mascot
61
Geometry-Inspired Comfortable Menswear Capsules
ROKIT's Fall/Winter 2018 Drop is Boldly Abstract
60
Modern Puffy Parka Collaborations
ADER Error & PUMA Team Up for an Ultra-Stylish Winter Capsule
59
Caffeine-Free Recovery Refreshments
The O2 Natural Recovery Drink Helps the Body to Process Toxins
58
Vitamin-Rich Healthy Beers
'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health
57
Puffy Oversized Designer Outerwear
The Moncler Genius Project's Latest Drop Features Craig Green
56
Mysterious Forest-Inspired Skincare Brands
Thyane's Brand Identity is Rooted in Greenery
55
Footwear-Inspired Urban Park Concepts
Design, Bitches Boasts an Eclectic Vision for a Playful Site
54
Heartfelt Snack Bags
Frito-Lay's Packages Have a Space for Special 'Snackable Notes' & Doodles
53
Artisan-Inspired Frozen Meals
The Stouffer’s Urban Bistro Lineup Offers Premium Culinary Options
52
Free-Flowing Kombucha Bottles
N°1 Kombucha's Drink with Live Cultures Emphasizes Living Energy
51
Libation-Infused Coffee Blends
The Fire Dept. Coffee Irish Whiskey-Infused Coffee is Full-Flavored
50
Milk-Integrated Cereal Pots
The Nestle Breakfast to Go Cereals Can be Enjoyed Anywhere
49
Informative All-Natural Juices
MOJU Juices List Accurately All the Ingredients Used in Each Bottle
48
Waste-Reducing Sparkling Water
Dash Water's Infused Beverages Contain "Wonky" Fruits & Vegetables
47
Balanced Sugarless Sodas
Virgil’s Zero Sugar Root Beer is Made with 15 Spices and Roots
46
Probiotic-Packed Canned Kombuchas
The KÖE Organic Kombucha Comes in Five Sweet Flavors
45
Vegan-Friendly Drinking Snacks
The Made for Drink Patacones Plantain Chips are Great with Rum
44
Millennial-Targeted Meat Snacks
These Columbus Meat and Cheese Snacks are Convenient to Enjoy
43
Low-Calorie Carrot Cake Bars
The Fibre One Cake Bars are Sweet and Satisfying
42
Wildflower Honey Caramel Chocolates
The Droga Money on Honey Chocolates are Free of HFCS
41
Album-Accompanying Streetwear Collections
Ariana Grande's Fashion Line is a Smart Marketing Move
40
Creative Project Management Software
Streamtime is a Creativity-Focused App That Boosts Efficiency
39
Natural Wellness-Enhancing Teas
These New Bigelow Teas Put Key Ingredients in the Spotlight
38
Single-Serve Prosecco Cases
The La Marca Prosecco Celebration Set Contains 12 Mini Bottles
37
Clinical Minimalist Skincare
Skinsmiths Takes a Minimalist Approach to Addressing Common Concerns
36
Canned Autumnal Pumpkin Lattes
The La Colombe Pumpkin Spice Draft Latte Has a Premium Recipe
35
Calendrical Wine Bottles
This Creative Wine Label Visualizes Winemaking Over a Calendar Year
34
Celeb-Approved Frozen Pizzas
O, That’s Good! Premium Frozen Pizzas were Created by Oprah and Kraft
33
Brain-Supporting Coffee Blends
Neuro Coffee Features Antioxidants from the Coffee Fruit in the Mix
32
Prepackaged Vegan-Friendly Appetizers
These New Yves Veggie Products are Tasty and Meat-Free
31
Heart Health-Supporting Kefirs
The Lifeway bioKEFIR Shots are Formulated for Optimal Health
30
Concentrated Cold Tea Drinks
The B.W. Cooper’s Organic Cold Brew Tea Concentrate is Convenient
29
Street Fare Meal Kits
The Old El Paso Street Market Meal Kits are Convenient and Premium
28
Divergent Dairy Branding
These Russian Dairy Products Were Designed to Differ From Competing Goods
27
Digestion-Aiding Summer Soups
The ZÜPA NOMA Summer Squash Soup is Made with Just Veggies
26
Healthy Herb-Infused Oils
These littleseed Rapeseed Oils Have a High Smoking Point
25
Exclusive Limited-Edition Chocolates
These Dick Taylor Chocolates are Made with Simple Ingredients
24
Healthy Sugar-Reduced Oatmeals
The Quaker Oat So Simple Oatmeal is Simple and Delicious
23
Portioned Organic Confection Treats
The Dagoba Organic Chocolate Gems Contain Premium Ingredients
22
Wintery Refreshment Chewing Gums
The ORBIT Freeze Mint Gum Delivers a Cooling Effect
21
Motorcycle Brand Beers
Harley-Davidson & Three Milwaukee Breweries Created a Commemorative Beer
20
Crispy Creme-Filled Biscuits
The New Joyfills Biscuits Come in a Variety of Sweet Varieties
19
Vacation-Inspired Interactive Campaigns
Almond Joy's Playful Campaign Advocates for Vacation Days
18
Football-Inspired Museum Scarves
Made in Catteland's Museum League Project Elevates Gallery Merch
17
Creamy Non-Bitter Dark Chocolates
The Cadbury Darkmilk Chocolate is Blended with Milk Chocolate
16
Country-Inspired Jersey Packaging
Nike's World Cup Packaging Incorporates Global Influences
15
Collaborative Cereal Brand Clothing
Froot Loops and AWAYTOMARS Created a Fun Fashion Collection
14
Community-Building Storytelling Campaigns
AirBnbHaus Created a Sense of Belonging at Sundance
13
Fatigue-Suppressing Goat Weed Drinks
The Goat Water Energy Drink is All-Natural and Health-Focused
12
Convenient Prepackaged Fruit Snacks
The URBAN Eat Fruit Snack Pots Acknowledge Snacking Culture
11
Regional Ingredient Gins
These Big Tree Distillery Gins are Made with Native Australian Botanicals
10
Squeeze Pack Dessert Butters
Nikki's Coconut Butter Cashew Cookie Butter is Vegan-Friendly
9
Fruity Morning Energy Drinks
The Rockstar First Start Energy Drink is Made with Real Fruit Juice
8
Organic Kid-Created Cereals
'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
7
Heatable Protein-Enriched Soy Milks
Achimae Soymilk is Packaged in SIG Heat&Go Cartons
6
Clean Eating Coffee Creamers
The JoeFroyo Clean Label Creamer is Made with Simple Ingredients
5
Chocolatey Almond Butter Powders
Barney Butter Chocolate Powdered Almond Butter is 100% Natural
4
Crunchy Chip-Packed Chocolates
These Cadbury Dairy Milk Chocolate Bars are a Savory Treat
3
Moruga Scorpion Pepper Sauces
The Ghost Scream Vindaloo Curry Hot Sauce is Perfectly Piquant
2
Prepackaged Vegan Baked Goods
The Fat Badger Bakery Vegan Small-Batch Cookies are Indulgent
1
Protein-Packed Cheese Crisps
The Stacy's Cheese Petites Come in Two Flavor Varieties
Related Ideas
Artist-Inspired Casual Tees
Uniqlo Debuts Another Drop of Its Creativity-Forward SPRZN NY Project
Cocktail-Themed Sock Packages
'Socktails' Packaging for Socks Playfully Spotlights Gradient Styles
Ultra-Playful Poke Restaurant Branding
Yeye Design Gives Molo a Colorful and Unusual Aesthetic
International Soda-Branded Sneakers
The Kith x Coca-Cola Converse Shoe Collection is Hip
Small-Batch Artisanal Chocolates
Honest Chocolate Favors Organic Ingredients & Traditional Methods
Performance-Driven Packable Rain Jackets
adidas Originals Boasts a Sleek and Technical Urban Piece
German Non-Alcoholic Gins
WonderLeaf Gin is an Alternative for Drivers and Calorie Counters
Waste-Reducing Cafe Pop-Ups
The Lush x Change Please Pop-Up Discourages Single-Use Plastic Waste
Playfully Colorful Brand Identities
The New Mozilla Firefox Graphics are Stunningly Minimalist
Crunchy Nutrient-Dense Snacks
The FROM THE GROUND UP Cauliflower-Based Snacks are Vitamin-Rich
Graphic-Rich Faded T-Shirts
40s & Shorties Debuts Its Fall 2018 Capsule & It Has a 90s Aesthetic
Vegan Ice Cream Bars
Magnum Releases a Vegan-Friendly Version of Its Classic & Almond Flavors
Athlete-Inspired Designer Sportswear
Virgil Abloh & Nike Collaborate on a Line for Serena Williams
Left-Handed Cookie Packaging
Left-Handed Oreos are Being Sold in Celebration of Left Handers Day
Sashimi Snack Supplements
Kaisho's Supplement Packets are Filled with Tuna, Salmon & Sweet Shrimp
Metabolism-Boosting Teas
The teapigs Trim Tea is Infused with Guarana Seed
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
Canadian Basketball Team Sneakers
Nike's New Air Jordan IV Model Honors the Toronto Raptors
Age-Defying Luxe Fashion Projects
This Helmut Lang Campaign Boldly Breaks Generation Barriers
All-Natural Fun Fruit Snacks
Fruitfunk is Using Popular Franchises to Entice Kids to Health Snacks
Exquisitely Elegant Restaurant Branding
La Tortilleria Creates a Sleek Identity for Delicata
Autonomous Robot Tour Guides
The Conceptual Airbnb 'BANDI' Shows You the Best Spots to Check Out
Plant-Powered Protein Bites
Siren Snacks is Reimagining the Protein Bar as a Free-From Product
Canadian Cannabis Marketplaces
Lift & Co. Provides Customized and Accessible Information to Users
Soda Brand-Inspired Sneakers
Nike's New Sprite Sneakers Feature a Vivid On-Brand Colorway
Glossy Parisian-Themed Sneakers
Nike's Paris Sneakers Boast a Luxe Black and Gold Colorway
Modern Puffy Parka Collaborations
ADER Error & PUMA Team Up for an Ultra-Stylish Winter Capsule
State-Celebrating Cold Brews
Made Coffee's 'Made for Florida' Pays Homage to Its Home State
City-Exclusive Vintage Re-Works
Frankie Collective's Line is Available at adidas' Tango League
Puffy Oversized Designer Outerwear
The Moncler Genius Project's Latest Drop Features Craig Green
Eclectic Modern Timepiece Collections
adidas' FW 18 Features Durable Materials & Sleek Aesthetic
Artistic Maximalist Decor
IKEA's FÖREMÅL Shares the "Rough and Burlesque" Works of Per B Sundberg
Old School Alpine Fashion
Colmar's Heritage Capsule is Done in a Collaboration with Shayne Oliver
Ready-to-Drink Cold Brews
Trader Joe's Ready to Drink Cold Brew Coffee Requires No Dilution
Plant Protein Coffee Beverages
The Starbucks Protein Blended Cold Brew Comes in Two Varieties
Footwear-Inspired Urban Park Concepts
Design, Bitches Boasts an Eclectic Vision for a Playful Site
Plant-Based Dessert Pints
Arctic Zero's Low-Sugar, Low-Calorie Range Now Has Non-Dairy Options
Libation-Infused Coffee Blends
The Fire Dept. Coffee Irish Whiskey-Infused Coffee is Full-Flavored
Informative All-Natural Juices
MOJU Juices List Accurately All the Ingredients Used in Each Bottle
Luminous Halloween Candy Bars
Hershey's Glow in the Dark Halloween Bundle is a Spooky Treat
Probiotic-Packed Canned Kombuchas
The KÖE Organic Kombucha Comes in Five Sweet Flavors
Better-for-You Plant-Based Candies
SmartSweets Now Makes 'Sour Blast Buddies' and 'Sweet Fish'
Sporty Watermelon Drinks
WTRMLNSLCE is a Line of Shelf-Stable, Electrolyte-Rich Watermelon Water
Cranberry Topped Chicken Pizzas
The Pizza Hut New Zealand Chicken Cranberry Lovers Pizza is Savory
Fairy Tale-Inspired Ice Creams
Häagen-Dazs Japan's 'Story Time' Series Celebrates Beloved Tales
Wildflower Honey Caramel Chocolates
The Droga Money on Honey Chocolates are Free of HFCS
High-Protein Superfood Bites
3PM BITES Specializes in Guilt-Free, Freshly Made Treats for Athletes
UK-Inspired Watercolor Sneakers
Nike's New London Sneakers Highlight the City's Diversity
Pastel-Hued Knit Sneakers
Nike's Latest Mamba Rage Iteration Features a Muted Color Palette
Exclusive Striped Sneakers
These New Billionaire Boys Club Sneakers Boast a Bold Purple Colorway
Caffeinated Coconut Water Beverages
Komodo's Energy Drinks are Made with a Base of Coconut Water
Caramelized White Chocolates
The Kit Kat Gold Bar is Tinted By Caramel, Not Artificial Colors
Polka Dot-Accented Streetwear Lines
Milk Magazine Gives Us a Spring/Summer Sneak Peek from visvim
Concentrated Cold Tea Drinks
The B.W. Cooper’s Organic Cold Brew Tea Concentrate is Convenient
Keyless Connected Door Systems
The 'Keepy' Smart Access Door Lock Enables Seamless Control
Energizing Chocolate Gummies
Seattle Gummy Company's 'Mocca Shots' Deliver Concentrated Caffeine
MCT Oil Shots
Ethan's Healthy Shots Nourish and Help to Sustain Energy in the Body
Apple Pie Ice Creams
McDonald's is Debuting a New Apple Pie Mcflurry This Fall
Portioned Organic Confection Treats
The Dagoba Organic Chocolate Gems Contain Premium Ingredients
Canvas Cartoon Cat Sneakers
Hello Kitty and Converse Have Joined for a Series of Sneaker Designs
Smoky Small-Batch Chips
Boulder Canyon Authentic Foods' Healthy Potato Chips Feature Rice Bran Oil
Hybrid Kombucha Drinks
Evolution Fresh's Beverages Combine Organic Kombucha & Cold-Pressed Juice
Festive Disney Gummies
Sugarfina and Disney Just Released a New Mickey Mouse Collection
Ready-to-Eat Snow Cone Snacks
Big Easy Blends' Snow Cone Pouches Offer Fun Flavors to Go
Hard Kombucha Beverages
Full Sail Brewing's KYLA Hard Kombucha is Fermented to 4.5% ABV
Fish Skin Crisps
'Sea Chips' Makes Nutrient-Packed Snacks with Salmon Skin
Fruity Cold Brew Sodas
The Slingshot Coffee Sodas Feature Recipes with Real Fruit Juice
Creamy Non-Bitter Dark Chocolates
The Cadbury Darkmilk Chocolate is Blended with Milk Chocolate
Snackable Cookie Dough Chunks
Ben & Jerry's Cookie Dough Will Satisfy Craving on Multiple Accounts
Premium High-Protein Bars
Bonk Breaker's Low-Sugar Nutrition Bars Blend Collagen Protein & Whey
40-Ounce Kombucha Bottles
Humm Kombucha Now Offers Its Top Flavors in Large-Format Bottles
Highlighter-Themed Sneaker Packs
Nike Unveils a Range of Air Jordan XI Low Retro IE Sneakers
CBD-Infused Ice Creams
Hop Ice Cream Cafe's CBD Oil Hemp Milk Ice Cream Shares Unique Benefits
Plant-Based Egg Pizzas
Pizza Express Hong Kong Launched a Vegan Pizza with JUST's Egg Alternative
Marbleized Coconut Chocolates
Kit Kat's 'Deluxe Coconut' Blends Milk and White Chocolate
Worldwide Boat Rental Services
'GetMyBoat' Lets Users Rent an Aquatic Vessel at Their Leisure
Latte-Inspired Cookies
Emmy's Organics Gluten-Free Coconut Cookies Have Functional Latte Flavors
Authentic Cultural Fashion Campaigns
Bihor Couture is a Brand That Celebrates Romanian Fashion
Fruity Morning Energy Drinks
The Rockstar First Start Energy Drink is Made with Real Fruit Juice
Multipurpose Moisturizing Rounds
The 'Lazy Day All-In-One Moisture Pad' Calls for Minimal Effort
Crunchy Chip-Packed Chocolates
These Cadbury Dairy Milk Chocolate Bars are a Savory Treat
Moruga Scorpion Pepper Sauces
The Ghost Scream Vindaloo Curry Hot Sauce is Perfectly Piquant
Vitamin F Skincare Collections
Perricone MD's Essential Fx Skincare Line Targets Deep-Set Lines
Pumpkin-Spiced Whipped Creams
Whole Foods' New Pumpkin Spice Whipped Topping is an Autumnal Treat
Gluten-Free Puffed Pea Snacks
The Bepps Black Eyed Pea Puff Snacks Come in Three Tasty Flavors
Oil Skincare Collections
Caryl Baker Visage's Oil-Focused Products Maintain a Balanced Complexion
Plant-Powered Hydrating Beverages
'V8 +Hydrate' Contains Natural Electrolytes from Sweet Potato
Affordable Anti-Aging Skincare
Poundland's #6 Skincare Products are Priced at Just £1 Each
Free-From Whole-Grain Cookies
Kakookies Low-Sugar Cookies are Made without Wheat, Dairy and Eggs
Protein-Packed Cheese Crisps
The Stacy's Cheese Petites Come in Two Flavor Varieties
Robotic Fashion Campaigns
This New Moncler Campaign Stars Sophia the Robot
Veggie-Infused Chocolate Muffins
The Garden Lites Veggies Made Great Muffins are Tasty
Thought-Provoking Outerwear Campaigns
Moncler Taps into Millie Bobby Brown for Its BEYOND Ad
Confidence-Boosting Skincare Campaigns
Sk-II's '#BareSkinProject Taps into Chloë Grace Moretz
Reinvented Holiday Teas
Smith Teamaker's Holiday Tea Set Puts a Spin on Seasonal Favorites
Low-Calorie Chocolate Snacks
The Red Chocolate Bars are Naturally Sweetened with No Added Sugar
Waterfall-Powered Off-Grid Pubs
Carlsberg Challenged Six Strangers to Build a Pub in Five Days
Chromatic Digital Design Platforms
'ColorifyMe' Enables Designers to Pinpoint Optimal Colors
Free-From Baking Mixes
'Swerve Sweets' Contain No Grains, Gluten and Spotlight a Sugar Replacement
Autumnal Tarragon Kombuchas
Brew Dr. Kombucha's 'Harvest' Pairs Apricot, Tarragon & Green Tea
England-Style Kombucha Beers
Crown Jewel 'BuchaBeer' Combines a Wheat-Based Brew & Fermented Tea
User-Friendly Client Call Platforms
'CrazyCall' Works Effectively for Any Call Load
Halloween-Colored Licorice Candies
The New Twizzlers Pull 'N Peel Flavor is Orange & Black Cherry
Regenerative Overnight Serums
Zaman Skincare's 'Sleeping Beauty Serum' Features Black Cumin Seeds
Celestial Chocolate Snacks
Pan di Stelle Creates a Selection of Star-Speckled Chocolaty Goods
Charitable Gluten-Free Cookies
The Caramel Chocolate Chip Cookies are a Girl Scout Exclusive