Bihor Couture is a Brand That Celebrates Romanian Fashion

 - Aug 21, 2018
References: bihorcouture & adsoftheworld
Since cultural fashion is often appropriated by brands and unjustly sold at high prices, Bihor Couture aims to bring back the authenticity of traditional designs and make them accessible to the global community. Supported by Beau Monde — a fashion magazine with 100% Romanian content, the brand employs local craftspeople as designers. This does not only authentically extend traditions through affordable cultural fashion pieces, it also supports the local communities who contribute to Bihor Couture's selection.

The marketing campaign is completed by McCann agency. The legitimacy of it is evident as the video focuses on the opinions of Romanian craftspeople in accordance with cultural fashion and appropriation. The branding project is geared toward capturing the attention of young style-minded consumers and to signify the traditional implications behind clothing staples.