Ben & Jerry's cookie dough does not only come mixed with ice cream. The cold dessert purveyor has released two flavors of snackable chunks — chocolate chip and peanut butter.
When one thinks about it, the company's new venture can serve a dual purpose. On one hand, Ben & Jerry's cookie dough bits can make for the perfect snack when one is craving something small and sweet ar work or at home. On the other hand, the packaged goodness can supplement the company's pints — specifically when the ice cream to cookie dough ratio is skewed.
Currently, Ben & Jerry is rolling out its promising snack in Vermont — its home state. The company is amid testing the product and upon good reception, the cookie dough chunks will enjoy a nationwide rollout.
Photo Credits: @junkbanter
What Makes This Trend Stand Out
- Snackable Cookie Dough
- Snackable cookie dough chunks are opening up opportunities for consumers to indulge in sweet treats without consuming an entire pint of ice cream.
- Dual-purpose Products
- Dual-purpose products, like Ben & Jerry's snackable cookie dough chunks, are offering consumers more versatile options for snacking and dessert.
- Packaged Snacks
- Packaged snack options, such as Ben & Jerry's cookie dough chunks, are on the rise as consumers seek on-the-go snacks that satisfy their sweet tooth.
Sectors Adopting This
- Frozen Desserts
- Frozen dessert brands, such as Ben & Jerry's, can innovate by introducing new ways for consumers to enjoy their products, like snackable cookie dough chunks.
- Snack Foods
- Snack food brands can incorporate classic dessert flavors, like cookie dough, into their products to appeal to consumers' sweet cravings.
- Packaged Foods
- Packaged food companies can create more snackable and convenient options, like Ben & Jerry's cookie dough chunks, to meet the needs of busy consumers.
