When it comes to marketing, some of the best October 2014 interactive ideas put a focus on creating a totally immersive experience that engages multiple senses. One impressive experience to call out is the 'Sound of Porsche' pop-up lab in New York, which takes fans on a journey of sights and sounds from the brand's history.
If you can't make it out to the multi-sensory lab, there are also a number of great interactive experiences that you can take advantage of with a mobile device. One particularly shocking interactive ad that was recently launched includes a promotion for the upcoming season of Homeland, which takes the form of a phone ad that simulates a bomb going off. Although not all of these examples are explosive, they're just as efficient at making as big an impact.
Top 85 Interactive Ideas in October
From Touch-Activated Denim Ads to Travel Simulation Booths:
Laura McQuarrie — Oct 29, 2014 — Marketing
84
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
83
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
82
Virtual Concept Vehicles
Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo
81
Drumstick-Shaped Prizes
These Promotional KFC Chicken Drumstick Products Can Be Won Via Twitter
80
Whisky-Powered Steam Rooms
Johnnie Walker Blue Creates One-of-a-kind Whisky Cloud
79
Twisted Costume Design Contests
American Horror Story is Running a Costume Design Contest For Fans
78
Interactive Floral Walls
Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals
77
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
76
Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
75
Clothing Makeover Machines
E5's Outfit-O-Mat Gives People on the Street an Instant Makeover
74
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
73
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
72
Luxe Hotel Food Trucks
The Taste by Four Seasons Food Truck Serves Up Regional Specialties
71
Fantastical Scarf Webshops
Hermes' Creative Webshop Design Whimsically Organizes Products
70
Dog Food Trucks
Milo's Kitchen's Treat Truck Tour Caters Specifically to Its Canine Clients
69
Gigantic Donut Boxes
Krispy Kreme's Big Box of Donuts Will Be Given Away to One Lucky Company
68
Talking Water Fountains
The Drink Up Campaign Features a Fountain to Encourage Healthy Hydration
67
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
66
Hair Hanger Campaigns
The Ad Initiative Included Parissa Wax Strips-Promoting Dry Cleaning Hangers
65
Furnished Climbing Walls
IKEA's Interacitve Ad Mixes Rock Climbing with Home Decor
64
Immersive Whisky Ice Caves
Johnnie Walker Blue Creates Glacial Ice Experience
63
Cup-Unlocking Campaigns
This Campaign Challenged Fans to Free a Chained Up Nescafe Red Mug
62
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
61
Touch-Activated Denim Ads
Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
60
Custom Shopping Map Apps
ParknShop x Beacon Technology is a Useful Shopping App Concept
59
Social Anti-Embarassment Apps
Comansegur's Alarm Halts Embarrassing Facebook Status Updates
58
Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
57
Social Media Cookies
Please Enable Cookies Trades Personal Information for Treats
56
Gold Vending Machines
This Luxe Vending Machine Trades Cash for Pieces of Gold and Silver
55
Sushi Chef Kits
The Sushi Factory's Promotional Gift Box Sets You Up as a Sushi Expert
54
Affirming Interactive Mirrors
The Band The Mrs. is About Empowering Women in How They Look
53
Captain Imitation Competitions
Captain Morgan Wants to See How You Live & Play Like a Captain
52
Tweet-Designed Dresses
Christian Siriano x Verizon's Social Media Dress Was Crafted from Tweets
51
Interactive Music Albums
'The DNA Project' by j.viewz Brings Fans into the Creative Process
50
Edible Banana Trophies
Dole Rewards Marathon Runners with a Unique Trophy Design
49
Bomb-Simulating Phone Ads
Homeland's Fourth Season is Marketed with Quite the Bang
48
Busty Seatbelt Campaigns
The Romanian Auto Club Encourages Seat Belt Safety with Selfies
47
Beer-Gifting Apps
Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
46
Period Arcade Games
Kotex Advertises Its 3D Capture Core Pads with Two Marketing Games
45
Fill-in-the-Blank Bullying Campaigns
Public Safety Canada Demonstrates How Mean Words Can Hurt
44
Agency Matchmaking Apps
Pitcher Helps You Find an Ad Agency as You Would Dates on Tinder
43
Integrated Sing-a-Long
Misel Saban Shares Her Top Karaoke-Infused Retail Experiences
42
Filmic Photographer Contests
Netflix Wants a 'Grammaster' to Run Its Netflix Instagram Account
41
Patience-Rewarding Ads
Eat's Pre-Roll Ad Challenges YouTube Viewers to Wait
40
Prize-Filled Pop Cans
Coca-Cola Japan's Vending Machines Dispense Gold Pop Cans with Treasures
39
Dangerous Tweet Campaigns
Nao Foi Acidente's Drinking and Driving Campaign Uses Fake Criminals
38
Dancing Traffic Lights
Smart Car Set Up a Fun Traffic Light to Make Waiting More Entertaining
37
Intuitive Presentation Software
Sway's Digital Presentation Software Lets You Create on the Go
36
Sporty GIF Generators
Moments from Madden NFL Come to Life as Football GIFs with the Giferator
35
Civic Messaging Apps
The Tell Me About Politics App Ask Amy Lets Youth Ask Questions via Text
34
Travel Simulation Booths
Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
33
Immersive Journalism Experiences
This Oculus Rift Experience Lets You Step Right into a News Story
32
Interactive Print
Editor Jaime Neely Discusses Her Favorite Immersive Print Campaigns
31
Unwitting Wi-Fi Campaigns
F-Secure Shows Warns Against Joining an Unsecured Wi-Fi Network
30
Flavor-Controlling Musical Instruments
The Flavor Conductor Uses Sound & Light to Influence Tastes
29
Virtual Reality Television Experiments
The Oculus Rift Voice Experience Allows You to Judge
28
App-Connected Commercials
McDonald's Fruit Match Commercial Plays a Game with Smartphones
27
Interactive Dream Dates
A Date in the Life Allows You to Live Out a Potential Fantasy
26
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
25
Hi-Tech Baby Collage Apps
Pampers' Baby Photo App Uses AI to Collage the Best Videos Together
24
Feel-Good Retail Mirrors
This Motivational IKEA Mirror Boosts Esteem In-Store
23
Mileage Countdown Campaigns
SEAT's Summer Campaign Charts the Route to Relaxation
22
Personalized Music Videos
Etienne De Crecy's Hashtag My Ass Makes a Video from Your Instagram Pics
21
Friendly Drone Campaigns
Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone
20
Cheesy Museum Pop-Ups
Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
19
Interactive Lemon Fridges
Nestea's Interactive Marketing Campaign Requires Action to Open a Fridge
18
Rivaling Dessert Campaigns
Dairy Queen's Food Battle Has Apples, Pumpkins & US States Duke It Out
17
Interactive Shadow Booths
K&H's Interactive Mobile Ad Stages a Phone-Activated Shadow Play
16
Creepy Commenter Campaigns
Eurofil's Home Insurance Campaign Alarms Vacationers on Instagram
15
Beautiful Birthday Campaigns
Dove's 50th Anniversary Campaign Celebrates Beauty at Every Age
14
Superhero Projection Stunts
This Toy Ad Takes Projected Characters on a Journey Through London
13
Digital Pizza Payments
The Pizza Hut and Visa Checkout Lets Consumers Purchase Pizzas Virtually
12
Gifting Takeout Boxes
Ping Pong Turned Its Take Out Food Box into a Present-Sharing Systems
11
Healthy Superhero Campaigns
Florida Reimagines Old Orange Juice Mascot as Captain Citrus
10
Potato Chip Debates
Pringles' Potato Chip Ad Ties in with the Upcoming Ontario Elections
9
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
8
Digital Book-Sharing Benches
This Book Reading Campaign Provides People with a Way to Pass Time
7
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
6
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
5
Selfie Road Signs
The City of Antwerp's Creative Speeding Road Sign Makes Use of Selfies
4
Speed Reading Web Ads
Cellcom Uses Speed Reading Online to Demonstrate Its Network's Power
3
Somber Phonecall Stunts
This Stunt Brings Awareness on World Suicide Prevention Day
2
Dog Radio Stations
Pedigree's K9FM is a Radio Station with Canine-Friendly Content
1
Awful Audiobook Shops
This Fake Web Store Pits Actual Books vs. Audio Books, and Audio Loses
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Motion-Sensing Mobile Gaming Consoles
The Conceptual 'Nova' Handheld Game Console is Sensor-Laden
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Smartphone Seating Campaigns
This Samsung Galaxy Z Flip 4 Promotion Takes Over Bus Shelters
Interactive Creativity Home Displays
The 'Doodle' Interactive Wall by Hyungwoo Lee is Immersive
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
AI Artist Audio Experiences
The Ask Dalí Experience Invites Visitors to Speak to the Artist
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Future-Facing Smart Home Displays
The 'Overlay' Display by Susanna Kim is Packed with Sensors
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Virtual Try-On Mirrors
Hugo Boss Launches New VR Try-On Tool, the 'PictoFit Mirror'
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Fluid-Filled Tactile OLED Screens
The PIG Flat Panel Haptics Can Inflate and Deflate
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
First Playable Print Ads
This is The World's First Playable Music Print Ad on Instagram's Spark AR
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Smartphone-Controlled Racing Games
The 'MODIplay' Racing Game Offers an Immersive Experience
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Audio People Discovery Apps
The 'November' App Offers Users Five Audio Interviews Each Day
Color-Coordinated Appliance Events
The Notes + Tones Party Showcases LG's MoodUP Technology
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Vibrant Snowy Holiday Campaigns
Apple Presents the Share the Joy Campaign for the Holidays
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Interactive Video Mapping Experiences
Istituto Europeo di Design Presents Denoise at Alcova Miami
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Personalization-Focused Mobile OSs
The Samsung One UI 5 Brings Enhanced Customization to Devices
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Inclusive Smartphone Prototype Apps
Researchers Develop the OneButtonPIN on the Side of a Phone
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Interactive Sandwich Billboards
Subway's 3D Billboard Lets Onlookers Build Their Own Sub On-Screen
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Game-Inspired Haptic Shirts
Ubisoft Joins OWO to Launch a Haptic Feedback Shirt
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches