Edge NYC, the highest indoor and outdoor sky deck in the Western Hemisphere, unveiled a new indoor experience with seven immersive, all-weather installations inspired by the lights, sounds and energy of New York City.
PRISM sets the stage for experiences ahead by having guests move through a pass-through with ever-changing colors, patterns and perspectives. At some of the other new experiences, like PULSE, 450 interactive glowing orbs respond to guests’ movements, while SKYRISE is a cinematic elevator that uses visuals and sound to simulate rising 100 floors above Manhattan in less than 60 seconds.
Conveniently located in Hudson Yards, Edge NYC is in proximity to major destinations like Square, The High Line, and more.
Key Themes Behind This Trend
- All-weather Immersion
- Weather-independent sensory formats create new revenue potential for attractions that traditionally rely on outdoor visibility, seasonal traffic, or favorable conditions.
- Responsive Guest Environments
- Movement-reactive lighting, sound, and visual systems point to personalized venue experiences where each visitor helps shape the atmosphere in real time.
- Urban Narrative Attractions
- City-inspired installations transform local culture, architecture, and energy into branded entertainment assets that extend the value of destination landmarks.
Where This Applies
- Tourism
- Indoor immersive experiences add resilience to tourism operators by giving visitors compelling reasons to stay longer regardless of weather or skyline conditions.
- Experiential Entertainment
- Multisensory installations expand the entertainment market beyond passive viewing toward participatory environments that blend art, technology, and storytelling.
- Commercial Real Estate
- Landmark properties gain differentiation when observation decks and mixed-use destinations incorporate interactive attractions that increase dwell time and tenant-area foot traffic.
