E-Dating Mockery

Anxiety around online dating is alleviated with humor

Implications - Mobile and online dating has been hailed for its convenience, efficiency and accessibility, becoming increasingly popular among millennials. However, a lack of face-to-face interaction and generally streamlined approach to courtship reveals an underlying propensity for socially uncomfortable situations. Consumers are exhibiting a willingness to satirize or parody the process, revealing that humor and self-mockery continue to be a captivating method of engagement, even for popular products and services.
SCORE: 3.9
Untested Top 6 Examples: 4,590 Total Clicks May 14 - Jan 15
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Consumer Insight Topics: Pop CultureViralHumor
Hostile Online Dating Messages - The Bye Felipe Instagram Account Shows the Terror of Online Dating
SCORE: 5.5
Warm 2,456 Clicks Pub: Nov 3, 14
Hostile Online Dating Messages
The Bye Felipe Instagram Account Shows the Terror of Online Dating
The Bye Felipe Instagram account is a social media platform “Calling out dudes who turn hostile when rejected or ignored.” Though online dating is becoming increasingly popular, there&#... [More]
Dating App Parodies - Local Attraction Will Make You Think Twice About Swiping to the Right
SCORE: 3.5
Untested 433 Clicks Pub: May 1, 14
Dating App Parodies
Local Attraction Will Make You Think Twice About Swiping to the Right
Local Attraction, the first episode of a webseries by Connor Hines, parodies the inherently awkward experience of going on a date with a stranger. Inspired by Tinder—which is loosely referred... [More]
Intoxicating Dating Stunts - Primus' Mobile Marketing Stunt Targets Guys on Tinder
SCORE: 3.8
Untested 539 Clicks Pub: Jan 18, 15
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
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SCORE: 3.8
Untested 458 Clicks Pub: Dec 11, 14
Role Reversal Dating Apps
'If Tinder Were eHarmony' Pokes Fun of the Hot or Not Swiping App
The hilarious role reversal in the latest Scotch Moses feature showcases ‘If Tinder Were eHarmony.’ The video pokes fun at the hot or not swiping app that allows one to make a snap... [More]
Texting Casanova Services - TextJake Allows a Dude Named Jake to Draft Your Important Messages
SCORE: 2.9
Untested 373 Clicks Pub: Oct 30, 14
Texting Casanova Services
TextJake Allows a Dude Named Jake to Draft Your Important Messages
TextJake.com is a service that allows comedian and actor Jake Hurwitz to write your texts for you. You can buy one to ten messages on the website. After your purchase, simply submit a screenshot of... [More]
Dramatic Dating App Spoofs - This Tinder Parody Borrows From 'The Social Network'
SCORE: 2.6
Untested 331 Clicks Pub: May 15, 14
Dramatic Dating App Spoofs
This Tinder Parody Borrows From 'The Social Network'
If you’ve ever wondered how Tinder was founded, wonder no further; Bad Weather Films has created a hilarious Tinder parody that reveals how the popular dating (read: hook-up) app was conceived.... [More]