Rewarded Romance

Brands offer couples elevated romantic experiences in exchange for engagement

Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved.
SCORE: 5.2
This Year and Mild Top 6 Examples: 3,881 Total Clicks Feb 14 - Feb 16
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Consumer Insight Topics: TechMultimediaLifestyleRomance
Romantic Taxi Rides - Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
SCORE: 5.7
This Year and Mild 374 Clicks Pub: Feb 12, 16
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
Ahead of February 14th this year, Addison Lee is running a special Valentine’s Day car service that it describes as: “one-part date, one-part rescue service.” The service is... [More]
Couples Only Vending Machines - Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
SCORE: 4.7
Mild 1,393 Clicks Pub: Feb 24, 14
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
For Valentine’s Day this year, Coca-Cola set up the ‘Invisible Vending Machine,’ which was visible only to couples. For a while now, Coca-Cola has been promoting its “Share a... [More]
Silhouetted Kissing Booths - This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
SCORE: 4.8
Mild 572 Clicks Pub: Jan 6, 15
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
Claiming that Japanese people have a difficult time expressing romantic feelings, toothpaste brand DENTISTE’ set up a kissing booth that managed to help people express affection in both a very... [More]
Surprise Valentine's Proposals - WestJet Helped Two Torontonians Pull Off a Romantic Proposal
SCORE: 3.5
Untested 426 Clicks Pub: Feb 10, 15
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
Canadian airline WestJet helped two Toronto-based couples pull off a romantic Valentine’s proposal in Barbados. The airline approached two men as they shopped for engagement rings last... [More]
Affection-Encouraging Apps - The Valentine Kiss App Rewarded Smoochers on February 14th
SCORE: 3.6
Untested 721 Clicks Pub: Feb 25, 14
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
The Lidl Valentine Kiss Detector app came out to reward affectionate people on Valentine’s Day. The app was put out by Lidl, a global discount supermarket chain and essentially, it traded... [More]
Long-Distance Dinners - The Sync Virtual Dinner Connects Couples in Different Cities for Christmas
SCORE: 3.5
Untested 395 Clicks Pub: Jan 5, 15
Long-Distance Dinners
The Sync Virtual Dinner Connects Couples in Different Cities for Christmas
Instead of spending time at church or shopping, it’s tradition on Christmas Eve in Japan to spend time with loved ones in a restaurant—and for those who are separated by distance, ‘au&#... [More]