This Think! Ad Shows the Grim Consequences of When You Text and Drive

By: Laura McQuarrie - Published: Jun 13, 2014 • References: coloribus
This simple text and drive ad by 'Think!' tells a rather sad story through emojis, reminding drivers to keep their eyes on the road and not their phone.

The story features eight emojis, which begins with a walking man, a phone, a happy face icon, a car, a collision, an ambulance, followed by a crying face and worst of all, a tombstone. Without having to say anything, it's pretty clear the kind of scenario Think! wants you to consider. Although there's definitely a story that's told, it's one that applies to both pedestrians and motorists who share the road.

The clever emoji-themed ad was developed for Think! by the Amvbbdo agency in the United Kingdom. Stats for Morbid Emoji Texting Ads Trending: Older & Mild
Research: 1,206 clicks in 98 w
Interest: 0.5 minutes
Concept: Text And Drive
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: ironic anti-texting ads, shocking tween internet statistics, and nail-painting awareness projects.