Mature Imitation

Kids fashion shifts toward emulating older, adult tastes

Implications - Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way.
SCORE: 4.2
Mild Top 5 Examples: 18,255 Total Clicks Aug 13 - Sep 15
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Consumer Insight Topics: Life-StagesBabies
Rosy Childrenswear Lookbooks - The Baby Dior Spring Summer 2014 Loobook is Lovely and Rosy
SCORE: 6.7
Hot 8,723 Clicks Pub: May 24, 14
Rosy Childrenswear Lookbooks
The Baby Dior Spring Summer 2014 Loobook is Lovely and Rosy
The Baby Dior Spring/Summer 2014 collection’s lookbook reads like a charming storybook, set in a whimsical summer garden. With warm filters, flowers and sophisticated garments for boys and... [More]
Coordinating Child Apparel - Preen Mini's Spring Clothing for Kids Emulates Adult Preen
SCORE: 3.1
Mild 2,398 Clicks Pub: Sep 16, 14
Coordinating Child Apparel
Preen Mini's Spring Clothing for Kids Emulates Adult Preen
Preen Mini’s first ever collection of Spring clothing for kids is an adorable one that shrinks adult fashions and makes them super chic and most important of all, practical for wear by kids.... [More]
Anti-Smoking Sneaker Campaigns - These Vans Sneakers are Decorated with Cool Alternatives to Smoking
SCORE: 4.5
Mild 1,231 Clicks Pub: Sep 21, 15
Anti-Smoking Sneaker Campaigns
These Vans Sneakers are Decorated with Cool Alternatives to Smoking
Because all the cool kids are doing it, Vans has collaborated with anti-smoking tobacco prevention campaign ‘truth’ in an effort to help curb youth smoking. Calling their collaboration &#... [More]
High-End Fashion Kid Collections - The Junior Gaultier Couture is for Young Fashionable Divas
SCORE: 1.6
Mild 1,966 Clicks Pub: Nov 4, 13
High-End Fashion Kid Collections
The Junior Gaultier Couture is for Young Fashionable Divas
Your daughters will have expensive taste once they lay their eyes on the Junior Gaultier Couture Collection. With inspiration from his adult collection, the Jean Paul Gaultier has decided to create... [More]
Sophisticated Infant Garments - Wolfechild's Sophisticated Baby Clothes Feature Grown-Up Detailing
SCORE: 1.9
Untested 3,937 Clicks Pub: Aug 31, 13
Sophisticated Infant Garments
Wolfechild's Sophisticated Baby Clothes Feature Grown-Up Detailing
These sophisticated baby clothes by Wolfechild are a far cry from the many primary-color saturated options for young children on the market. Tiny infant clothes are usually very sweet and cutesy,... [More]