Kids fashion shifts toward emulating older, adult tastes
Implications - Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way.
Trend Themes
1. Mature Imitation - The trend of kids fashion moving toward a more mature aesthetic creates an opportunity for clothing retailers to provide a more refined clothing option for younger demographics.
2. Luxurious Kids Clothing Lines - Clothing designers can create a Balmain for kids line to make luxury items accessible to younger demographics and parents who want to dress their children in equally luxurious garments.
3. Rebellious Beauty Portraits - Youth subcultures are influencing beauty looks and designs, and this provides an opportunity for clothing designers to reflect this trend in their pieces, drawing in the younger demographic.
Industry Implications
1. Fashion - The fashion industry can benefit from these trends by creating clothing lines that reflect mature and luxurious aesthetics for younger demographics.
2. Beauty - The beauty industry can draw inspiration from youth subcultures to provide makeup and beauty looks that reflect rebellious and innovative themes.
3. Anti-smoking - Collaborating with a tobacco prevention campaign to create products promoting healthy choices could be an opportunity to promote products with wide appeal among younger demographics, while also supporting a cause.
7 Featured, 59 Examples:
378,237 Total Clicks
Date Range:
May 14 — Dec 16
Trending:
Hot
Consumer Insight Topics:
