Branded Selfie

Brands are embracing and heightening the selfie phenomenon to an art form

Implications - Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture.
SCORE: 5.1
Warm Top 6 Examples: 42,534 Total Clicks May 14 - Jan 15
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DEMOGRAPHICS
Consumer Insight Topics: Pop Culture
Mock Celebrity Selfies - Dan Rubin's 'Phonies' Mock the Selfie Phenomenon with Celeb Faces
SCORE: 7.1
V. Hot 27,075 Clicks Pub: May 31, 14
Mock Celebrity Selfies
Dan Rubin's 'Phonies' Mock the Selfie Phenomenon with Celeb Faces
With his super fun series of ‘Phonies,’ Dan Rubin decided to put his own spin on the selfie phenomenon and celebrity obsession by merging street style captures with celebrity faces. As... [More]
Smartphone Flash Attachments - Lenovo Vibe X2 Pro Brightens Up Your Image for High Quality Captures
SCORE: 6.5
Hot 5,630 Clicks Pub: Jan 8, 15
Smartphone Flash Attachments
Lenovo Vibe X2 Pro Brightens Up Your Image for High Quality Captures
As mobile phone cameras boast more and more megapixels, many continue to fall short in other ways. A smartphone flash add-on would greatly increase the definition and color of any photograph taken... [More]
Selfie Makeup Campaigns - Lady Gaga Stars in a Self-Photographed Shoot for Shiseido Cosmetics
SCORE: 5.9
Warm 4,251 Clicks Pub: Dec 29, 14
Selfie Makeup Campaigns
Lady Gaga Stars in a Self-Photographed Shoot for Shiseido Cosmetics
Shiseido cosmetics tapped into selfie culture for inspiration for the brand’s latest marketing campaign. The photoshoot was captured by and starred the world famous songstress and style icon... [More]
Mock Historical Selfies - A HTC Desire Eye Shot These Comical Historical Selfies
SCORE: 5.2
Warm 4,439 Clicks Pub: Dec 1, 14
Mock Historical Selfies
A HTC Desire Eye Shot These Comical Historical Selfies
In order to show off the impressive 13MP forward-facing camera on the HTC Desire Eye, this fun series of “historical selfies” was staged, featuring characters like Marie Antoinette,... [More]
Elegant Selfie Cameras - The Fujifilm X-A2 Helps You Grab Better Selfies
SCORE: 3.5
Mild 833 Clicks Pub: Jan 16, 15
Elegant Selfie Cameras
The Fujifilm X-A2 Helps You Grab Better Selfies
Let’s be honest, selfies are all about making you look a lot better than you actually look by capturing the perfect shot in the perfect lighting—the Fujifilm X-A2 helps indulge your... [More]
Candid Celebrity Calendars - The James Franco Selfie Calender is a Collaboration with Paper Magazine
SCORE: 2
Untested 306 Clicks Pub: Jan 8, 15
Candid Celebrity Calendars
The James Franco Selfie Calender is a Collaboration with Paper Magazine
The James Franco Selfie Calender is a collaborative project between the actor and Paper magazine. The publication is no stranger to controversy, having recently gained attention after the unveiling... [More]