Unapologetic Feminism

New forms of feminist content confront societal standards

Implications - Whether it’s in the form of art, media or viral marketing, the modern feminist movement is seeing an emergence of bold, unapologetic content. Rather than focusing on the mere dissemination of information, content creators aim to defy societal expectations of femininity, creating content that's rooted in the actual lived experiences of women. Brands who are able to embrace and embody this approach to gender politics cultivate a relevant and authentic relationship with the socially conscious consumer.
SCORE: 5.4
Warm Top 5 Examples: 21,644 Total Clicks Jul 14 - Jan 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingCommercials
Viral Catcalling PSAs - This Viral Catcalling Video Functions as a Street Harassment PSA
SCORE: 7
V. Hot 6,120 Clicks Pub: Oct 30, 14
Viral Catcalling PSAs
This Viral Catcalling Video Functions as a Street Harassment PSA
Shoshana B. Roberts teamed up with Rob Bliss and Hollaback! to create this catcalling video, which captured the 108 instances of catcalling that Roberts experienced over the course of a single day.... [More]
Wicked Graphic Tee Illustrations - Artist Amanda Manitach Addresses Gender Roles and Femininism
SCORE: 4.9
Hot 7,795 Clicks Pub: Sep 3, 14
Wicked Graphic Tee Illustrations
Artist Amanda Manitach Addresses Gender Roles and Femininism
The wicked graphic tee illustrations by Amanda Manitach, an artist based in Seattle, Washington, will make just about anyone blush. Made with millennials in mind, there is a youthful air about each... [More]
Empowering Feminism Posters - This Body Positive Illustration Series Inspires Women to Be Themselves
SCORE: 6.2
Warm 5,814 Clicks Pub: Jul 11, 14
Empowering Feminism Posters
This Body Positive Illustration Series Inspires Women to Be Themselves
It’s great to see women put their skill to good use and inspire other women to love themselves and their figures no matter what as this body positive illustration series shows. Created by... [More]
Hilarious Catcalling Parodies - This Video Tells Us What Guys Really Mean When Catcalling Women
SCORE: 4.6
Mild 1,181 Clicks Pub: Aug 9, 14
Hilarious Catcalling Parodies
This Video Tells Us What Guys Really Mean When Catcalling Women
The folks over at BuzzFeed have created a hilarious video titled ‘What Men Are Really Saying When Catcalling Women.’ On the outside, these trying-to-be-tough guys might be yelling... [More]
Uncouth Feminist Videos - Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign
SCORE: 3.5
Untested 734 Clicks Pub: Oct 22, 14
Uncouth Feminist Videos
Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign
FCKH8.com is a for-profit t-shirt company that creates slogans with social change in mind. Its latest viral marketing campaign features little girls dropping f-bombs for feminism—as good a... [More]