Feminizing Rugged

Women pursue strength and challenge in exercises

Implications - In the past five years, the battle for gender equality has reached new heights with some of pop culture's biggest icons speaking openly about feminism. This pushes women to seek new challenges in all facets of life, including within athleticism and fitness. The gears have switched from exercises that promise prettiness, to those that boast strength building.
SCORE: 6.8
Hot Top 6 Examples: 34,844 Total Clicks Jun 14 - Jun 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionLuxuryShoes
Weather-Defying Sport Experiences - The Nike Project North Blogger Event is an Adventurous Campaign
SCORE: 7.2
V. Hot 3,327 Clicks Pub: Dec 16, 14
Weather-Defying Sport Experiences
The Nike Project North Blogger Event is an Adventurous Campaign
A few bloggers, social media experts and athletes were treated to a surprise adventure officially dubbed Project North. Put together by Nike, it not only put the participants through their paces,... [More]
Ugly Workout Campaigns - The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
SCORE: 7.2
V. Hot 5,869 Clicks Pub: Jun 24, 15
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
The Darjeeling Sportswear Collection is being showcased in a very unexpected way. While most people are used to the sexualization of fitness, especially for women, this brand takes the complete... [More]
Embellished Boxer Editorials - The Harper's Bazaar Mexico Piccone Photoshoot is Sport Chic
SCORE: 5.6
V. Hot 8,554 Clicks Pub: Jun 26, 14
Embellished Boxer Editorials
The Harper's Bazaar Mexico July 2014 Piccone Photoshoot is Sport Chic
The Harper’s Bazaar Mexico July 2014 editorial showcasing model Cristina Piccone displays an athletically chic side to the model. Piccone is found clad in haute sporting apparel, a choice that... [More]
Princess Softball Uniforms - This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
SCORE: 7
Hot 2,593 Clicks Pub: Jun 18, 15
Princess Softball Uniforms
This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
This Disney-inspired ‘Frozen’ girls softball team posed for their team photographs wearing all blue princess dresses and their baseball cleats. The team is made of talented four and five-... [More]
Inspirational Women Boxers - Claudia Gaudelli Challenges the Notion of the Male-Dominated Sport
SCORE: 5.8
Hot 3,798 Clicks Pub: Sep 11, 14
Inspirational Women Boxers
Claudia Gaudelli Challenges the Notion of the Male-Dominated Sport
Michelle Rodriguez gained instant notoriety for her fierce character in ‘Girlfight’ for the same reason that the Women Boxers photo series is considered incredibly powerful. The movie... [More]
Haute Hiking Boots - The Louis Vuitton Alpinist Mountain Ankle Boot Offers an Air of Elegance
SCORE: 6.4
Hot 10,703 Clicks Pub: Sep 27, 14
Haute Hiking Boots
The Louis Vuitton Alpinist Mountain Ankle Boot Offers an Air of Elegance
While most people often associate designer fashion with runway looks or celebrity fashion, Louis Vuitton has come out with a line of hiking boots that has been made with functionality in mind.... [More]