Pet Celebrity

Reflecting an elevated status, pets become the focal point of big brand campaigns

Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable.
SCORE: 6.6
This Month and Mild Top 6 Examples: 2,255 Total Clicks May 14 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodCommercials
Chic Brand Spokesdogs - Glamour Sales' 'Glamdog' Became the Friendly Face of the Luxury Brand
SCORE: 5.9
Warm 1,359 Clicks Pub: May 31, 14
Chic Brand Spokesdogs
Glamour Sales' 'Glamdog' Became the Friendly Face of the Luxury Brand
Luxury flash sale site Glamour Sales needed a representative that would help to set it apart from some of the other highly competitive e-commerce companies in China. Snagging a top model is expensive,... [More]
Anti-Smoking Cat Ads - The Latest 'Truth' PSA Uses this Humorous Cat Ad to Warm Against Smoking
SCORE: 7.2
This Year and Warm 532 Clicks Pub: Feb 18, 16
Anti-Smoking Cat Ads
The Latest 'Truth' PSA Uses this Humorous Cat Ad to Warm Against Smoking
The latest ‘Truth’ PSA combines the internet’s obsession with cats and global anti-smoking statistics in an attempt to warm consumers about the negative effects of smoking. The... [More]
Mascot-Seeking Cereal Campaigns - The New Trix Campaign is Looking for a Fresh Brand Representative
SCORE: 5.2
Mild 163 Clicks Pub: Oct 27, 15
Mascot-Seeking Cereal Campaigns
The New Trix Campaign is Looking for a Fresh Brand Representative
General Mills is seeking a real rabbit to become the mascot of its latest Trix cereal campaign. The brand is seeking a real creature to promote the brand’s official commitment to rid its... [More]
Bouncing Animal Christmas Ads - John Lewis' 'Buster the Boxer' Ad Celebrates the Role of Family Pets
SCORE: 7.1
This Month and Mild 105 Clicks Pub: Nov 10, 16
Bouncing Animal Christmas Ads
John Lewis' 'Buster the Boxer' Ad Celebrates the Role of Family Pets
This week, the British retailer John Lewis debuted its latest Christmas commercial titled ‘Buster the Boxer.’ The company has built a reputation for its exceptional Christmas ads and... [More]
Pet-Centric College Ads - Staples' Dorm Decor Commercial Touches on Students' Separation from Pets
SCORE: 4.1
This Year and Untested 49 Clicks Pub: Aug 24, 16
Pet-Centric College Ads
Staples' Dorm Decor Commercial Touches on Students' Separation from Pets
This clever college ad by office supply retailer Staples addresses a common problem many students face when going away to school—leaving their loving pets behind. The commercial centers around... [More]
Bunny-Filled Brand Campaigns - Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store
SCORE: 4
This Quarter and Untested 47 Clicks Pub: Sep 12, 16
Bunny-Filled Brand Campaigns
Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store
Annie’s Homegrown is a brand that prides itself on offering consumers some of the best natural food that’s accessibly priced. In order to reiterate this, it created a short commercial... [More]