Starbucks' Coffee Commercial Shows That Chatting Face-to-Face Wins

By: Laura McQuarrie - Sep 27, 2014
References: mashable & designtaxi
This coffee commercial from Starbucks called 'Kick' is set up so that it looks like the two people in the ad are having a conversation via text message. As the conversation between the pair goes on, however, it's clear that the pair couldn't be saying the things that they do over the phone.

The ad features a dad and daughter who are having a conversation, and it becomes apparent that the daughter is pregnant. Points in their conversation that couldn't be had through text messaging include when the father comments on how great his daughter looks, and when she invites him to feel the baby kicking. This is one in a series of ads from Starbucks that communicate "Sometimes the best way to connect is to get together," presumably at one of its locations over a cup of coffee.