Apocalyptic Preparation

Consumers prepare for the worst with innovations designed for survival

Implications - Fears surrounding resource scarcity and an apocalypse are seeing consumers opting for products that prepare the owner for the worst. This shift denotes a consumer preference for preparation even for unlikely scenarios to effectively broaden what's acceptable and feasible for purchase, even if it seems outlandish or unnecessary.
SCORE: 4.7
Warm Top 6 Examples: 146,139 Total Clicks Apr 14 - Jan 15
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Consumer Insight Topics: LifestyleSports
Rugged Motorized Bicycles - The Motoped Survival Bike is Fit for a Savage Apocalypse
SCORE: 7.4
Viral 103,485 Clicks Pub: Aug 6, 14
Rugged Motorized Bicycles
The Motoped Survival Bike is Fit for a Savage Apocalypse
This rugged motorized bicycle looks like something straight out of ‘Mad Max: Fury Road.’ Perhaps it will make a special appearance in the blockbuster film, which is set to hit theaters... [More]
Snake-Inspired Survival Kits - Manjia Zhao Creates the Anakonda Kit for Outdoor Activities
SCORE: 6.2
Hot 7,077 Clicks Pub: Apr 26, 14
Snake-Inspired Survival Kits
Manjia Zhao Creates the Anakonda Kit for Outdoor Activities
The Anakonda Kit by Manjia Zhao was inspired by the rugged nature of the outdoors, and of course the survival abilities of this much-feared snake. The kit was done using natural colors such as... [More]
Zombie Apocalypse Survival Vehicle - The Combat Guard by Israeli Military is Fast and Defensive
SCORE: 5
Hot 30,485 Clicks Pub: Jul 3, 14
Zombie Apocalypse Survival Vehicle
The Combat Guard by Israeli Military is Fast and Defensive
While the Combat Guard might not be meant for domestic use for obvious reasons, it is clear that some civilians will be drawn to it as thoughts of apocalypses and survival continue to brew. Whether... [More]
Survivalist Belts - This Utility Belt by the Bison Designs is Perfect for MacGyver Wannabes
SCORE: 4.4
Warm 3,791 Clicks Pub: Jun 20, 14
Survivalist Belts
This Utility Belt by the Bison Designs is Perfect for MacGyver Wannabes
Taking a fashionable approach to crafting the perfect utility belt, The Bison Design came up with the Kool Tool Belt. The belt discreetly conceals numerous tools, but doesn’t adhere to the... [More]
Zombified Camping Cannisters - The VSSL is a Compass, Flashlight and Container Hybrid
SCORE: 1.8
Untested 993 Clicks Pub: Oct 13, 14
Zombified Camping Cannisters
The VSSL is a Compass, Flashlight and Container Hybrid
If you firmly believe that the next zombie apocalypse is doomed to happen soon, then maybe picking up a few of these zombie-proof camping containers is your best bet at staying alive. Known as the... [More]
Crucial Survival Skills - Lifehacker Has Compiled Expert Knowledge on Surviving in the Wilderness
SCORE: 1.8
Untested 308 Clicks Pub: Aug 6, 14
Crucial Survival Skills
Lifehacker Has Compiled Expert Knowledge on Surviving in the Wilderness
Whether a person is preparing for a simple hike or a far-fetched apocalypse, this compilation of ‘Survival Skills Everyone Should Know,’ is something that will come in mighty handy. Put... [More]