FOX collaborated with popular dating app Tinder to promote ‘The Mindy Project’ show that follows the romantic adventures and misadventures of Mindy, an OBGYN, as she tries to balance her personal and professional life.
Previously, the network has hinted at a special Tinder-themed episode that will be airing soon. To promote it, a fake profile was set up for Mindy. In the show, Mindy is known for being pop culture-obssessed and this totally comes through in her dating profile, which includes descriptions like: "I’ve got a Reese Witherspoon personality, a Nicki Minaj body, and Franak Sinatra eyes (they turn blue in the summer, I swear)."
Singles that "liked" the profile of Mindy were automatically sent a message with a YouTube link and more info on where and when to find her on TV.
Stats for Fictional Dating Profile Stunts
Trending: Older & Mild
Research: 1,957 clicks in 124 w
Interest: 0.8 minutes
Concept: The Mindy Project Show
Related: 66 examples / 51 photos
Segment: Males, 12-35
Comparison Set: 24 similar articles, including: girlfriend-generating subscriptions, vain room rental services, and serial dating escapade blogs.
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