Tinder Launches New Profile Features to Support Authentic Connections
Grace Mahas — March 16, 2023 — Lifestyle
References: tinder
Tinder, the world's leading dating app, has unveiled new features, including Relationship Types, Pronouns, and updates to Relationship Goals, to promote genuine connections and embrace diverse relationship preferences. A recent Tinder survey found that 73% of young singles value clarity about their potential match's intentions, with many opting for authentic and honest profiles.
New features include Relationship Type, allowing users to indicate their relationship preferences, such as monogamy, ethical non-monogamy, open relationships, polyamory, or open to exploring. Pronouns on Profile lets users select up to four pronouns from a list of 15+ options, catering to the rapidly growing LGBTQIA+ community on Tinder. Relationship Goals, a previously launched feature, enables users to specify their intentions, with 40% of users seeking long-term relationships.
These features support the evolving landscape of dating and relationships, encouraging open communication and fostering more meaningful connections among users.
New features include Relationship Type, allowing users to indicate their relationship preferences, such as monogamy, ethical non-monogamy, open relationships, polyamory, or open to exploring. Pronouns on Profile lets users select up to four pronouns from a list of 15+ options, catering to the rapidly growing LGBTQIA+ community on Tinder. Relationship Goals, a previously launched feature, enables users to specify their intentions, with 40% of users seeking long-term relationships.
These features support the evolving landscape of dating and relationships, encouraging open communication and fostering more meaningful connections among users.
Trend Themes
1. Authentic Connection - Tinder's new features, such as Relationship Types and Pronouns on Profile, open up opportunities for dating apps to promote authentic connections among users.
2. Inclusivity and Diversity - The new features on Tinder, specifically Pronouns on Profile, offer an opportunity for other social platforms to add diverse and inclusive features to support the LGBTQ+ community.
3. Customization and User Preferences - The introduction of Relationship Types reflect the importance of customization and user preferences, providing insights for other dating apps to enhance their features by promoting diverse relationship preferences.
Industry Implications
1. Online Dating - The new features on Tinder signal a shift in online dating towards creating a more inclusive and genuine environment for diverse users.
2. LGBTQ+ Community - Pronouns on Profile plays an important role in reflecting diversity and inclusivity in the LGBTQ+ community, presenting a market opportunity for companies to evaluate how they can better cater to this active and loyal audience.
3. Social Media Platforms - By leveraging the customization features and inclusivity updates, social media platforms can increase their user engagement and improve efforts around fostering social connections.
6.6
Score
Popularity
Activity
Freshness
