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Cutevertising
Advertisers tap into consumer emotion with the use of cute cartoons and babies
Implications - Why do we immediately smile when we see a laughing baby or cuddly creature? In the world of advertising, it doesn’t matter why we smile, it’s that we do, and advertisers are quick to take advantage. With their instant appeal to human emotion, cute cartoons, adorable animals and angelic babies are increasingly being used to spread a brand message.
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Hot
Top 6 Examples:
Date Range:68,354 Total Clicks Aug 09 - Nov 10 |
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Featured Examples | |||||||||||
Cutevertising for ConservationLife Magazine Shows Baby Animals to Stir Our EmotionsThis gallery from Life Magazine captures together some of the ugliest baby animals in a remarkable series of photographs that would melt even those with stony hearts.
Animals featured in the Life Magazine… [More] |
Speeding BabiesHP 'Happy Baby' Commercial Promotes ePrint ConvenienceA new -- and over-the-top cute -- HP 'Happy Baby' commercial features a baby speeding along highways and through traffic while seated in a walker. The child ends up rolling home, where the proud parents… [More] |
Bearded Baby AdvertisingThe Okuma 'Born to Fish' Campaign Fuses Old & Young FishermenThere is nothing better than eye-catching advertising and the Okuma 'Born to Fish' campaign definitely falls into that category.
The fishing retailer's new ads are tagged "Born to Fish" and featured… [More] | |||||||||
Cute CGI CaddisfliesThe Max Kostenko Volkswagen Insects are Awkward But AdorableThese Max Kostenko Volkswagen insects were made by the illustrator for Krickdesign. They will be used in the car company's upcoming campaign. Looking as if they've buzzed straight out of a Disney-Pixar… [More] |
Dollipop CampaignsThe Mini Chupa Chups Campaign by DDB Paris is AdorableThis Mini Chupa Chups campaign is definitely going to attract some attention. The concept behind these print ads is simple, yet totally effective. Mini Chupa Chups are delicious, fun and tiny. The campaign… [More] |
Adorable Animal AdvertisingThe 'Chofitol' Natural Digestive Ads are Two-SidedThese adorable photos of baby farm animals are the centre of the 'Chofitol' Natural Digestive ad campaign, but they appear to raise another issue besides indigestion, in advising "don't let your food make… [More] | |||||||||
