Cutevertising

Advertisers tap into consumer emotion with the use of cute cartoons and babies
Implications - Why do we immediately smile when we see a laughing baby or cuddly creature? In the world of advertising, it doesn’t matter why we smile, it’s that we do, and advertisers are quick to take advantage. With their instant appeal to human emotion, cute cartoons, adorable animals and angelic babies are increasingly being used to spread a brand message.
SCORE: 5.7
Hot Top 6 Examples: 73,700 Total Clicks Aug 09 - Nov 10
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DEMOGRAPHICS
Cutevertising for Conservation - Life Magazine Shows Baby Animals to Stir Our Emotions
SCORE: 4.6
V. Hot 11,881 Clicks Pub: Aug 9, 09
Cutevertising for Conservation
Life Magazine Shows Baby Animals to Stir Our Emotions
This gallery from Life Magazine captures together some of the ugliest baby animals in a remarkable series of photographs that would melt even those with stony hearts. Animals featured in the Life Magazine… [More]
Speeding Babies - HP 'Happy Baby' Commercial Promotes ePrint Convenience
SCORE: 6.6
V. Hot 19,288 Clicks Pub: Oct 25, 10
Speeding Babies
HP 'Happy Baby' Commercial Promotes ePrint Convenience
A new -- and over-the-top cute -- HP 'Happy Baby' commercial features a baby speeding along highways and through traffic while seated in a walker. The child ends up rolling home, where the proud parents… [More]
Bearded Baby Advertising - The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
SCORE: 6.1
Hot 18,283 Clicks Pub: Aug 20, 10
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
There is nothing better than eye-catching advertising and the Okuma 'Born to Fish' campaign definitely falls into that category. The fishing retailer's new ads are tagged "Born to Fish" and featured… [More]
Cute CGI Caddisflies - The Max Kostenko Volkswagen Insects are Awkward But Adorable
SCORE: 6.3
Hot 11,696 Clicks Pub: Oct 17, 10
Cute CGI Caddisflies
The Max Kostenko Volkswagen Insects are Awkward But Adorable
These Max Kostenko Volkswagen insects were made by the illustrator for Krickdesign. They will be used in the car company's upcoming campaign. Looking as if they've buzzed straight out of a Disney-Pixar… [More]
Dollipop Campaigns - The Mini Chupa Chups Campaign by DDB Paris is Adorable
SCORE: 5.8
Hot 7,203 Clicks Pub: Nov 29, 10
Dollipop Campaigns
The Mini Chupa Chups Campaign by DDB Paris is Adorable
This Mini Chupa Chups campaign is definitely going to attract some attention. The concept behind these print ads is simple, yet totally effective. Mini Chupa Chups are delicious, fun and tiny. The campaign… [More]
Adorable Animal Advertising - The 'Chofitol' Natural Digestive Ads are Two-Sided
SCORE: 4.7
Warm 5,349 Clicks Pub: Sep 14, 10
Adorable Animal Advertising
The 'Chofitol' Natural Digestive Ads are Two-Sided
These adorable photos of baby farm animals are the centre of the 'Chofitol' Natural Digestive ad campaign, but they appear to raise another issue besides indigestion, in advising "don't let your food make… [More]
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