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The Mini Chupa Chups Campaign by DDB Paris is Adorable

By: Armida Ascano - Published:   Updated: Jun 14 2011 • References: chupachups & adsoftheworld
This Mini Chupa Chups campaign is definitely going to attract some attention. The concept behind these print ads is simple, yet totally effective. Mini Chupa Chups are delicious, fun and tiny. The campaign shows dolls and action figures enjoying these lovely lollipops with large, luminous smiles on their faces.

Check out the featured photos above to see the Mini Chupa Chups campaign for yourself.

Implications - There are certain iconic products in the industry that have developed a strong public image and reputation. While it may be futile for companies to try to replace such products, they can benefit from incorporating them into their own concepts. Businesses will benefit by collaborating with other organizations or companies that are positively perceived by consumers.

Stats for Dollipop Campaigns Trending: Older & Warm
Traction: 7,170 clicks in 195 w
Interest: 4 minutes
Concept: Mini Chupa Chups
Related: 78 examples / 60 photos
Segment: Females, 12-35
Comparison Set: 29 similar articles, including: sunny spring cupcakes, marketing candy to adults, and suggestive condiment stickers.