Although this is not how sushi is actually made, this commercial does a great job of liberally interpreting how it could be made—if it were human and covered in colored paint.
Regardless of the ridiculousness of the premise of this sushi commercial, it does induce laughter even if it may confuse some. Consumers are bound to talk over this ad, which is exactly what the creators had in mind and that is precisely what makes for a successful campaign, no doubt.
Interpretive Food Ads
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