Although this is not how sushi is actually made, this commercial does a great job of liberally interpreting how it could be made—if it were human and covered in colored paint.
Regardless of the ridiculousness of the premise of this sushi commercial, it does induce laughter even if it may confuse some. Consumers are bound to talk over this ad, which is exactly what the creators had in mind and that is precisely what makes for a successful campaign, no doubt.
Stats for Interpretive Food Ads
Trending: Older & Mild
Research: 2,770 clicks in 305 w
Interest: > 3 minutes
Concept: How Sushi Is Made
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: billboard hacking, plaster body painting, and talking fish commercials.
Interpretive Food Ads
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