Israeli 'First Hug' Raises Abandonment Awareness With Advertising

By: Katie Cordrey - Published: Feb 16, 2010 • References: jgooders &
Tel Aviv ad agency BBR Saatchi & Saatchi has designed a PSA campaign for ‘Hibuk Rishon’ (First Hug), a non-profit that is raising awareness about abandoned babies: About 300 are abandoned in Israel each year.

The organization distributes doormats imprinted with a baby by putting them at doorsteps. They get plenty of attention as people leave their homes.

As a result of the advertising that carries the message "Every year hundreds of babies are abandoned in Israel. You can help them," the non-profit increased awareness and gained a number of volunteers. Stats for Doormat Babies Trending: Older & Chilly
Research: 5,896 clicks in 326 w
Interest: 4 minutes
Concept: Doormat Babies
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: cages for your babies, reborn babies, and 14 creations for unborn babies.