Denmark Against Landmines is an organization that aims to raise awareness and thus eradicate the use of landmines all over the world. The 'Picnic Gone Wrong' commercial is definitely disturbing, making its viewers realize how serious the issues of landmines are.
The commercial features a family going on a picnic in a local park. The father and daughter play some soccer together, and when the little girl runs after the ball, a landmine explodes beneath her. Denmark Against Landmines uses shock to relay the importance of this scary message.
Stats for Disturbing Explosive Commercials
Trending: Older & Chilly
Research: 1,052 clicks in 296 w
Interest: 4 minutes
Concept: Denmark Against Landmines
Related: 98 examples / 75 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: lottery-winning ads, curvaceous car commercials, and naughty tricks commercials.
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