Fake Fitness

Body-shaping accessories and apparel make it easy to look fabulous
Implications - Busy schedules and more entertaining distractions are making it hard for consumers to dedicate themselves to fitness and healthy living, and apparel and fitness brands are answering the call. The plethora of options that help disguise one’s figure or shape the body without much effort are attracting consumers who desire physical beauty but want to take the easy way out.
SCORE: 6
Hot Top 6 Examples: 193,600 Total Clicks Nov 09 - Nov 10
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DEMOGRAPHICS
Butt-Shaping Kicks - The Reebok Reetone Easytone Shoes Get Your Rear into Gear
SCORE: 6.9
V. Hot 117,551 Clicks Pub: Mar 24, 10
Butt-Shaping Kicks
The Reebok Reetone Easytone Shoes Get Your Rear into Gear
The Reebok Reetone Easytone shoes promise to shape up that flabby butt with every step. Reebok's ads depict shapely cleavage of another sort as the models lounge around in these Easytone shoes. The ad… [More]
Shoulder Pad Bras - Gaultier and La Perla Team Up to Create Fabulously Undressed Garments
SCORE: 6.3
Hot 21,545 Clicks Pub: Sep 7, 10
Shoulder Pad Bras
Gaultier and La Perla Team Up to Create Fabulously Undressed Garments
Fashion icon Jean Paul Gaultier has teamed up with lingerie specialist La Perla to portray his exquisite and intricate designs in lingerie. Gaultier has created some iconic lingerie for the past 30… [More]
Superhero Fitness Gear - The Under Armour Recharge Suit Will Avenge Those Sore Deltoids
SCORE: 6.1
Hot 26,297 Clicks Pub: Apr 13, 10
Superhero Fitness Gear
The Under Armour Recharge Suit Will Avenge Those Sore Deltoids
If you've seen the movie Hancock, you may recognize this piece. Though not actually taken from the movie, the Under Armour Recharge Suit looks like it could have easily been worn by Will Smith in the 2008… [More]
Booty-Boosting Briefs - The Marks and Spencers Padded Underwear is Asstastic
SCORE: 6.2
Hot 11,810 Clicks Pub: Oct 7, 10
Booty-Boosting Briefs
The Marks and Spencers Padded Underwear is Asstastic
With the Marks and Spencers Padded Underwear, men can now also receive the lift treatment they need. For that extra little boost, this padded underwear offers a seamless cushion that increases the booty.… [More]
Hidden Workout Accessories - The Under Clothing Resistance Weights are for Daily Training
SCORE: 5
Warm 7,025 Clicks Pub: Jul 27, 10
Hidden Workout Accessories
The Under Clothing Resistance Weights are for Daily Training
These Under Clothing Resistance Weights will make it easy to reach your workout goals. Whether you're walking to work, grocery shopping or even just going for a jog, placing these weights under your… [More]
Multi-Zipper Corsets - The 'Five Step Belt' Gives You 5 Stages of Slimming Your Waist
SCORE: 5
Mild 9,372 Clicks Pub: Nov 21, 09
Multi-Zipper Corsets
The 'Five Step Belt' Gives You 5 Stages of Slimming Your Waist
Fighting the battle of the bulge? This nifty belt-corset called the Five Step Belt gives you five steps to hasten the slimming effort and shape your body in time for the next event where you have to impress.… [More]