Rockstar

The Adidas Originals Blue Label Line Branches into High Fashion

By: Alex Scott - Published: Feb 22, 2010 • References: adidas and hypebeast
Whenever I think of Adidas I picture white running shoes and jogging apparel. I certainly do not picture designer fashion. The Adidas Originals Blue Label line has ventured beyond the norm for the company and is exploring more trendy looks.

In the ads pictured here the Adidas Originals Blue Label line looks more like a spread from a Marc Jacobs shoot than it does a collection from this sportswear conglomerate. It is smart what they are trying to do though; they know damn well they have conquered the fitness and sporting world so it's about time they dominate the high fashion world, too.