The other day while browsing through Herroom.com (don't ask) I noticed the 2008 Best Undies Awards were revealed.

So, how does your lingerie drawer shape up with these “best undies” as selected by Herroom.com visitors? Brands represented in the gallery include La Perla, Hanky Panky, Barely There, Wonderbra, Elita Silk (didn't she used to be a stripper?), Maidenform, and Vanity Fair.

Congratulations to all the winners and especially to those who wear them.

Implications - Comfort was once marked at the bottom of many women's lists in comparison to fashion statements; however, many modern women now embrace confort as one of the first things when considering a product purchase. Companies hoping to market their products towards modern women should consider stressing the comfort of their products.