2(x)ist 2009 Campaign Features Nighttime Pool Lounging

By: mediterranean - Published:   Updated: May 18 2011 • References: 2xist & homotography.blogspot
Popular underwear brand 2(x)ist shies away from the excessive use of sun we've been seeing in the Spring 2009 ads in their new campaign.

Even though the theme of the ad campaign is pool-party, the party happens at night with a killer view of LA.

The campaign was photographed by Mike Rosenthal and features models Enrique Iturralde, Kirk Porter and Olga Fonda.

Implications - The color palette for 2(x)ist's collection is just as bright as it is tight. With colors such as bright orange, brilliant purples and aqua blues, it is nearly impossible to not see the quality of the design. The underwear campaign also features colorful elastic waistbands to match the bright fabrics.

Stats for Pool Party Underwear Trending: Older & Buzzing
Traction: 60,893 clicks in 298 w
Interest: 4 minutes
Concept: Pool Party Underwear
Related: 85 examples / 65 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: ‘300'-inspired underwear calendars, 36 underwear innovations & gift ideas for guys, and poolside fashion campaigns.