These 'Straptastik' sneakers came out of the collaboration between Rolland Berry and Reebok.
The artsy high-top kicks are adorned with beautiful semi-abstract images and provide for a fantastic bouquet of very vivid colors. The sneakers are further embellished at the toes in bright lilac and gladiator-inspired Velcro fasteners in front in lieu of laces.
Implications - The sneakerhead subculture is a demographic of young consumers who treat collecting running shoes as a hobby. This represents a movement in urban fashion that is similar to skateboarding; both represent a rebellion from conventions that is associated with freedom from expectations and conventional thought. Delving into the sneakerhead subculture will prove beneficial to companies looking to target that demographic.
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