The Reebok Straptastik

By: lourdes sanchez bayas - Published: Nov 16, 2008   Updated: Apr 6 2011 • References: reebok & highsnobette
These 'Straptastik' sneakers came out of the collaboration between Rolland Berry and Reebok.

The artsy high-top kicks are adorned with beautiful semi-abstract images and provide for a fantastic bouquet of very vivid colors. The sneakers are further embellished at the toes in bright lilac and gladiator-inspired Velcro fasteners in front in lieu of laces. 

Implications - The sneakerhead subculture is a demographic of young consumers who treat collecting running shoes as a hobby. This represents a movement in urban fashion that is similar to skateboarding; both represent a rebellion from conventions that is associated with freedom from expectations and conventional thought. Delving into the sneakerhead subculture will prove beneficial to companies looking to target that demographic. Stats for Artsy Sneakers Trending: Older & Mild
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Concept: Artsy Sneakers
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Segment: Females, 18-55
Comparison Set: 15 similar articles, including: dolce & gabbana shoes, tennis shoes stilettos, and horror fashion.