The Reebok Straptastik

By: lourdes sanchez bayas - Nov 16, 2008   Updated: Apr 6 2011
References: reebok & highsnobette
These 'Straptastik' sneakers came out of the collaboration between Rolland Berry and Reebok.

The artsy high-top kicks are adorned with beautiful semi-abstract images and provide for a fantastic bouquet of very vivid colors. The sneakers are further embellished at the toes in bright lilac and gladiator-inspired Velcro fasteners in front in lieu of laces. 

Implications - The sneakerhead subculture is a demographic of young consumers who treat collecting running shoes as a hobby. This represents a movement in urban fashion that is similar to skateboarding; both represent a rebellion from conventions that is associated with freedom from expectations and conventional thought. Delving into the sneakerhead subculture will prove beneficial to companies looking to target that demographic.