The Calvin Klein Underwear Campaign Has Hot Bodies and Bright Undies

By: Armida Ascano - Published: Sep 20, 2010 • References: cku &
The Calvin Klein underwear campaign does not disappoint. Featuring hot bodies, fun undies and a whole lot of skin, the staple brand for stylish underwear really outdid themselves this time around.

The Calvin Klein Underwear campaign centers around the concept of the four elements; wind, water, fire and earth. Each of the four print ads features a black-and-white photograph of a male model wearing a pair of Calvin Klein underwear colored to correspond with one of the elements.

Although only one ad represents fire, all of the ads from the Calvin Klein Underwear campaign are hot. Stats for Colorful Funderwear Trending: Older & Buzzing
Research: 45,656 clicks in 296 w
Interest: 4 minutes
Concept: Calvin Klein Underwear Campaign
Related: 90 examples / 69 photos
Segment: Males, 18-35
Comparison Set: 33 similar articles, including: curvier underwear models, recreating famous naked celebrity shoots, and body graffiti underwear editorials.