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Carl's Jr. ‘Hot Chicks Eating Burgers' Contest Wants Your Juicy

By: Bianca Bartz - Published:   Updated: Jul 26 2011 • References: info.break
Carl's Jr. has experienced so much success with their sultry fastfood ads that they're taking a crowdsourced approach with the Hot Chicks Eating Burgers Contest.

Now that you've seen Paris Hilton, Padma Lakshmi and Heidi Montag make eating greasy junkfood look sexy (or repulsive, depending how you see it), the Hot Chicks Eating Burgers Contest is letting you take your best go at it too!

Heidi Montag, eat your heart out!

Implications - Consumers have become tired of traditional portrayals of ideal body types in the media. As such, corporations can utilize models of all body types in their promotional campaigns to gain consumer empathy.

Stats for Junkfood Passion Trending: Older & Mild
Traction: 17,133 clicks in 273 w
Interest: 4 minutes
Concept: Junkfood Passion
Related: 88 examples / 68 photos
Segment: Males, 12-55
Comparison Set: 32 similar articles, including: bikini beach burgers, 25 ways fast food is glamorized, and controversial burger ads.