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Marketing Candy to Adults

‘Chupa Chups' Lollipop Ads Get Risque

— December 26, 2008 — Naughty
Who would have thought that a lollipop ad can get so naughty and risque? But if we learned one thing from our recent Naughty Ads cluster (see it below), it’s that everyone is jumping on the sexvertising wagon these days.

Chupa Chups certainly do not want to be left out. And so they came up with this Korean campaign by which strategically placed lollipops on the most private body areas make them ‘pop.’

The 2008 campaign was created by Nongshim Communications, Seoul with creative director Namkil Liu, copywriters Jiyeon Han & Seungil Park and art director SungHa Park.
Trend Themes
1. Naughty Advertising - Disruptive innovation opportunity: Explore unconventional and edgy marketing techniques to grab attention and stand out in a crowded advertising landscape.
2. Sexvertising - Disruptive innovation opportunity: Push the boundaries of traditional advertising by incorporating provocative and controversial themes to generate buzz and capture audience interest.
3. Strategic Placement - Disruptive innovation opportunity: Utilize strategic product placement in marketing campaigns to create memorable and impactful visuals that leave a lasting impression on consumers.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Embrace unconventional and daring advertising approaches that challenge societal norms to break through the clutter and reach target audiences effectively.
2. Confectionery - Disruptive innovation opportunity: Innovate in packaging design and campaign tactics to attract adult consumers and position candy products as playful and indulgent treats for grown-ups.
3. Marketing and Communications - Disruptive innovation opportunity: Explore the use of controversial and provocative messaging to generate buzz and drive consumer engagement in marketing campaigns across various industries.
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