Who would have thought that a lollipop ad can get so naughty and risque? But if we learned one thing from our recent Naughty Ads cluster (see it below), it’s that everyone is jumping on the sexvertising wagon these days.
Chupa Chups certainly do not want to be left out. And so they came up with this Korean campaign by which strategically placed lollipops on the most private body areas make them ‘pop.’
The 2008 campaign was created by Nongshim Communications, Seoul with creative director Namkil Liu, copywriters Jiyeon Han & Seungil Park and art director SungHa Park.
Stats for Marketing Candy to Adults
Trending: Older & Buzzing
Research: 52,010 clicks in 382 w
Interest: 4 minutes
Concept: Marketing Candy To Adults
Related: 64 examples / 49 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: human lollipops, 50 naughty ads that cross the line, and reclaimed material armchairs.
Marketing Candy to Adults
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