The Starbursts "Scottish Koreans" Commercials Makes Light of Controversy
The Starburst "Scottish Koreans" commercial has been drawing plenty of laughs, but also the ire of some who say the Scottish/Korean contradiction idea has a controversial basis. Others simply find kilted Koreans with Scottish accents hilarious. Check out the video and judge for yourself.
Implications - Using a sense of humor in advertising is a great way to build a connection with consumers, as many individuals are looking for this type of escape from everyday life. Companies should incorporate comedic elements into their campaigns to gain recognition from consumers.