The Starbursts "Scottish Koreans" Commercials Makes Light of Controversy

By: Ryan Hinkson - Published:   Updated: Jul 19 2011 • References: blog.angryasianman & adweek.blogs
The commercials featuring the Starburst "Scottish Koreans" are back, still pushing the angle of "contradiction". This time they are joined on a bus by an undead passenger.

The Starburst "Scottish Koreans" commercial has been drawing plenty of laughs, but also the ire of some who say the Scottish/Korean contradiction idea has a controversial basis. Others simply find kilted Koreans with Scottish accents hilarious. Check out the video and judge for yourself.

Implications - Using a sense of humor in advertising is a great way to build a connection with consumers, as many individuals are looking for this type of escape from everyday life. Companies should incorporate comedic elements into their campaigns to gain recognition from consumers.

Stats for Contradicting Candy Ads Trending: Older & Warm
Traction: 2,718 clicks in 227 w
Interest: > 3 minutes
Concept: Starbursts Scottish Koreans
Related: 65 examples / 50 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: naughty tricks commercials, air freshener candy, and racy candy advertising.