The Starbursts Scottish Koreans Commercials Makes Light of Controversy
The commercials featuring the Starburst "Scottish Koreans" are back, still pushing the angle of "contradiction". This time they are joined on a bus by an undead passenger.
The Starburst "Scottish Koreans" commercial has been drawing plenty of laughs, but also the ire of some who say the Scottish/Korean contradiction idea has a controversial basis. Others simply find kilted Koreans with Scottish accents hilarious. Check out the video and judge for yourself.
The Starburst "Scottish Koreans" commercial has been drawing plenty of laughs, but also the ire of some who say the Scottish/Korean contradiction idea has a controversial basis. Others simply find kilted Koreans with Scottish accents hilarious. Check out the video and judge for yourself.
Implications - Using a sense of humor in advertising is a great way to build a connection with consumers, as many individuals are looking for this type of escape from everyday life. Companies should incorporate comedic elements into their campaigns to gain recognition from consumers.
