The Puma 'After Hours' Commercial Makes Athletes out of Partiers

By: Vittoria Natarelli - Published: Aug 23, 2010 • References: puma & adland
The Puma 'After Hours' ad captures the evenings of several revelers having fun. There are people bowling, playing pool, throwing darts and even playing ping-pong, proving they are just as normal as you.

The commercial aims to sell Puma shoes to non-athletes -- or, as the commercials phrase it, "after-hours athletes." If the Puma 'After Hours' commercial is telling me that I am an athlete because I go bowling and come home at dawn, then I am the Lance Armstrong of nightlife. Stats for Nightlife All-Star Ads Trending: Older & Mild
Research: 2,461 clicks in 300 w
Interest: 2.7 minutes
Concept: PUMA After Hours
Related: 108 examples / 83 photos
Segment: Males, 18-35
Comparison Set: 40 similar articles, including: lottery-winning ads, curvaceous car commercials, and contradicting candy ads.