McCann Melbourne has created a radio commercial for RID insect repellent, Australia’s most popular, using the Vuvuzela as a sound effect.
The Vuvuzela may be considered by many to be the most annoying part of the 2010 World Cup, but the annoying sound helps to drive home the RID company’s message. After all, why shouldn’t the sound of one pest help to sell products that get rid of another? Listen to the RID insect repellent ad here.
Stats for Pesty Vuvuzelas
Trending: Older & Mild
Research: 2,123 clicks in 307 w
Interest: 4 minutes
Concept: RID Insect Repellent
Related: 55 examples / 42 photos
Segment: Males, 18-55
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