Dad Battles Baby In Wilkinson Ad

By: Bianca Bartz - Published: Sep 14, 2007 • References: ffk-wilkinson
A phenomenal commercial! Everyone wants skin as soft as a baby's bottom, right? Wilkinson let the metaphor inspire their latest razor commercial in which a husband grows envious of the pampering his wife is giving their child. In an attempt to win back her affection, he uses his secret weapon -- the Wilkinson Quattro Titanium razor. The computer-animated commercial goes on to show baby and daddy duke it out in a fight for kisses.

"There was a time when babies had a great life," the commercial begins. "The softess of their skin got them all their mom's attention. Then one day, fathers discovered a special weapon... from now on, fathers and sons can fight on equal terms. Men can now take revenge and win back their wives." Stats for Fight For Kisses Commercial Trending: Older & Buzzing
Research: 10,329 clicks in 453 w
Interest: > 3 minutes
Concept: Fight For Kisses Commercial
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: rooftop botanical bars, eco-friendly mountain chalets, and small portable microwaves.