The Resident Evil 5 Print Campaign Says “You are on the Menu”

By: Luisa Amanda Gomes - Published: Jun 12, 2010 • References: residentevil & advertlover
The Resident Evil 5 print campaign is pretty helpful for those of us who are part of the zombie nation. The brilliant minds at Y&R Dubai advertising agency are responsible for this comical yet disturbing campaign for the legendary video game Resident Evil.

Fans of the video game or the movie trilogy will know that the premise of Resident Evil is to escape a world that is loaded with man-eating zombies before their mutation worsens. Surviving humans who dare to explore this zombie land should know that they risk being zombie food. Thus, the slogan from the Resident Evil 5 print campaign reads, "Resident Evil. You are on the menu." Stats for Zombie Food Ads Trending: Older & Average
Research: 4,143 clicks in 310 w
Interest: 4 minutes
Concept: Resident Evil 5 Print Campaign
Related: 73 examples / 56 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: iconic video game illustrations, freaky zombie models, and undead movie apparel.