Diversified Flavor

Targeting Hispanics, brands market ingredients that speak to cultural heritage

Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
SCORE: 4.9
This Year and Mild Top 6 Examples: 4,752 Total Clicks Jan 15 - Jul 16
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFood
Hispanic Fast Food Campaigns - The McDonald's Jalapeno Double Ad Understands the Target Market
SCORE: 4.8
Mild 1,929 Clicks Pub: Jan 21, 15
Hispanic Fast Food Campaigns
The McDonald's Jalapeno Double Ad Understands the Target Market
The McDonald’s Jalapeno Double ad campaign is one example of why this particular fast food chain was named Marketer of the Year in 2014 by the Association of Hispanic Advertising Agencies (AHAA)... [More]
Meaty Mexican Pastas - McAlister Deli's Bacon Jalapeno Pasta Blends Meaty and Zesty Flavors
SCORE: 3.6
Mild 274 Clicks Pub: Jun 19, 15
Meaty Mexican Pastas
McAlister Deli's Bacon Jalapeno Pasta Blends Meaty and Zesty Flavors
McAlister Deli is a casual food establishment that serves up gourmet-inspired recipes like this Mexican pasta for those on-the-go. The restaurant’s Chicken Bacon Jalapeno Pasta is a favorite... [More]
Mexican Sushi Creations - This L.A. Restaurant Serves Sushi Filled with Mexican Toppings
SCORE: 3.1
Mild 745 Clicks Pub: Sep 1, 15
Mexican Sushi Creations
This L.A. Restaurant Serves Sushi Filled with Mexican Toppings
Sushi gets a spicy new spin at L.A. hot spot Culichi Town, which says that it’s the first restaurant to bring Mexican Sushi to the U.S. On a recent trip to the L.A. neighborhood of Bell... [More]
Cross-Cultural Beer Campaigns - An English-Spanish Corona Commercial Communicates Across Continents
SCORE: 4.2
Mild 756 Clicks Pub: Jan 21, 15
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
With this English-Spanish Corona commercial, the great Constellation Brands is able to speak to a broad demographic of millennial consumers without creating more than one distinctive campaign. The... [More]
Apple Pie Tacos - This Recipe Puts a Mexican Twist On an American Favorite
SCORE: 3.3
Mild 788 Clicks Pub: Jul 2, 15
Apple Pie Tacos
This Recipe Puts a Mexican Twist On an American Favorite
Apple Pie Tacos are an American delicacy inspired by an iconic Mexican dish. With an apple pie base, this dessert dish features a very Latin appeal. This confection utilizes a traditional apple pie... [More]
Cuban Pulled Pork Sandwiches - This Cuban Sandwich is Inspired By Hispanic-American Culture
SCORE: 3.9
This Year and Mild 260 Clicks Pub: Jul 5, 16
Cuban Pulled Pork Sandwiches
This Cuban Sandwich is Inspired By Hispanic-American Culture
Pulled pork sandwiches have been all the rage lately, which is exactly why McAlister’s Deli has decided to jump on the bandwagon by introducing a sandwich with a delightfully vibrant Cuban... [More]