Experiential Serving

A desire for thrills prompts whimsical serving in dining experiences

Implications - Restaurant goers are indeed looking for a satisfying meal, but they're also seeking a unique experience, which is being answered with adventurous forms of food delivery at restaurants. The shift toward restaurants that incorporate memorable, entertaining aspects like robotic servers appeal on the basis of being appropriate for a wide range of ages, and providing both sustenance and an experience.
SCORE: 5.9
This Year and Warm Top 6 Examples: 20,493 Total Clicks Jan 15 - Jul 16
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Consumer Insight Topics: MarketingLifestyleFood
VR-Powered Hotel Dinners - Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
SCORE: 7
Hot 4,413 Clicks Pub: Dec 9, 15
VR-Powered Hotel Dinners
Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
In an attempt to appeal to tech-savvy millennials, the Hard Rock Hotel Ibiza recently hosted a unique hotel dinner that was accompanied by a virtual reality experience. Equipped with Samsung Gear VR... [More]
VR Dining Experiments - 'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
SCORE: 6.3
This Year and Warm 1,460 Clicks Pub: Jul 9, 16
VR Dining Experiments
'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
‘Project Nourished’ is the name of a “gastronomical virtual reality experience” for all the senses. The experience is in development by a team of scientists, designers,... [More]
Roller Coaster Restaurants - This Abu Dhabi Restaurant Delivers Food Like Theme Park Rides
SCORE: 5.1
Warm 10,610 Clicks Pub: Jan 10, 15
Roller Coaster Restaurants
This Abu Dhabi Restaurant Delivers Food Like Theme Park Rides
If the thought of going on the rides at a theme park is enough to make your stomach churn, this Abu Dhabi restaurant is probably not one for you. Recently opened in Yas Island’s Yas Mall, Rogo&#... [More]
Gamified Pop-Up Eateries - The 'Meal of Fortune' Pop-Up is Part Restaurant and Part Arcade
SCORE: 5.5
This Year and Warm 3,059 Clicks Pub: Feb 29, 16
Gamified Pop-Up Eateries
The 'Meal of Fortune' Pop-Up is Part Restaurant and Part Arcade
‘Meal of Fortune’ is unique dining experience that was recently held by ‘Mouth Arcade’ and ‘Theory Kitchen.’ While many restaurants have been experimenting with... [More]
Flying Restaurant Servers - These Robotic Drones Deliver Customers Their Orders in Lieu of Servers
SCORE: 3.7
Mild 550 Clicks Pub: Jan 5, 15
Flying Restaurant Servers
These Robotic Drones Deliver Customers Their Orders in Lieu of Servers
These flying restaurant servers might just be the solution customers are looking for when it comes to poor service in dining establishments. Infinium Robotics, a Singapore-based company that... [More]
Robotic Fast Food Servers - Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
SCORE: 3.7
This Year and Untested 401 Clicks Pub: Mar 18, 16
Robotic Fast Food Servers
Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
Burger chain Carl’s Jr. is conceptually testing out swapping out fast food servers for robotic counterparts in order to create employee-free eateries. The restaurants would offer service... [More]
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