Especially as far as 20-somethings go, the words "drinking" and "game" go very well together. It is perhaps surprising then that this Corona Board Game concept has not been used previously as an added attraction for alcohol packaging.
Designed by John-John Skoog, this pale ale pastime contributes no extra bulk to the existing components of the six-pack wrappings. Once you remove each bottle of Corona Extra, the box can be folded out to reveal an illustrated path with a distinguishable start, finish and challenge squares along the way. In the Six-Pack Board Game, bottle caps become the game pieces and a clever smartphone app provides dice and task cards once you've scanned the carton's QR code.
Stats for Board Game Beer Branding
Trending: Older & Warm
Research: 11,494 clicks in 225 w
Interest: 3.4 minutes
Concept: Corona Board Game
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: cracked flask branding, ballistic missile branding, and honeycomb booze branding.
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