Climate-Customized Advertising

Outdoor advertising is enlivened with climatic customization

Implications - Advertisers are aiming to woo consumers who have become accustomed to traditional billboard ads with climate-specific campaigns that are at times interactive, and in turn, feel customized. In doing so, brands are able to create a sense of urgency around a product or service.
SCORE: 4.9
Mild Top 6 Examples: 12,821 Total Clicks Apr 14 - Sep 15
Popularity
Activity
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleHealthPrint
Climatic Sale Ads - Mark's Interactive Advertisements Announce Better Sales with Colder Weather
SCORE: 6.2
Warm 5,455 Clicks Pub: Feb 5, 15
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
When the temperature is already in the negatives and you’re struggling to stay warm, it’s not often that you wish it would get any colder—unless you’re staring at this... [More]
Ice Block Billboards - Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
SCORE: 5.3
Warm 3,593 Clicks Pub: Apr 10, 15
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
In order to show that freezer use helps consumers save money and the environment, Birds Eye set up a frozen billboard in Southbank, London. The icy billboard is part of the iFreeze iSave campaign,... [More]
Air-Purifying Billboards - UTEC is Taking on Peru's Construction Pollution with Clever Advertising
SCORE: 5.4
Warm 1,062 Clicks Pub: Apr 30, 14
Air-Purifying Billboards
UTEC is Taking on Peru's Construction Pollution with Clever Advertising
This ingenious solution to construction pollution tackles an important eco issue while also promoting a Peru university. An air purifying billboard designed by Universidad de Ingeniería y Tecnologí... [More]
Donation-Encouraging Statues - A Series of Ice Men in Brazil Raise Awareness of Organ Donation
SCORE: 2.8
Mild 1,949 Clicks Pub: May 9, 15
Donation-Encouraging Statues
A Series of Ice Men in Brazil Raise Awareness of Organ Donation
There are a few conventional ways in which the medical industry raises awareness around the need for more organ donations and yet this series of Ice Men statues flies in the face of all of them.... [More]
Ice Cream-Dispensing Billboards - The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
SCORE: 4.6
Untested 487 Clicks Pub: Jul 21, 15
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
As part of a recent interactive initiative from McDonald’s, people were able to get a free McFlurry in scorching temperatures. Created and conceived by ad agency JCDecaux, the heat sensitive... [More]
Live Bacteria Billboards - This Health Marketing Stunt Uses Live Bacteria Collected from Kitchens
SCORE: 2.6
Untested 275 Clicks Pub: Dec 4, 14
Live Bacteria Billboards
This Health Marketing Stunt Uses Live Bacteria Collected from Kitchens
As part of a health marketing stunt from The Netherlands Nutrition Centre to cut down on the number of people affected by food poisoning each year, a series of five ads were set up like giant petri... [More]