Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Climate-Customized Advertising

Outdoor advertising is enlivened with climatic customization

Implications - Advertisers are aiming to woo consumers who have become accustomed to traditional billboard ads with climate-specific campaigns that are at times interactive, and in turn, feel customized. In doing so, brands are able to create a sense of urgency around a product or service.
Trend Themes
1. Climate-specific Ads - Brands are using climate-specific campaigns to create a sense of urgency around their products or services.
2. Interactive Billboards - Billboards are becoming increasingly interactive to capture consumer attention.
3. Product Awareness Stunts - Brands are creating stunts to raise awareness about their products.
Industry Implications
1. Advertising - The advertising industry can learn from these campaigns to create more custom and interactive ads.
2. Marketing - Marketers can use these stunts to create more effective and memorable consumer experiences.
3. Environmental - The environmental industry can benefit from these ads to promote sustainable practices.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
419,400 Total Clicks
Date Range:
Apr 14 — Sep 15
Trending:
Average

Featured Examples

Climatic Sale Ads
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
When the temperature is already in the negatives and you’re struggling to stay warm, it’s not often that you wish it would get any colder—unless you’re staring at this... MORE
Ice Block Billboards
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
In order to show that freezer use helps consumers save money and the environment, Birds Eye set up a frozen billboard in Southbank, London. The icy billboard is part of the iFreeze iSave campaign,... MORE
play_circle_filled Air-Purifying Billboards
Air-Purifying Billboards
UTEC is Taking on Peru's Construction Pollution with Clever Advertising
This ingenious solution to construction pollution tackles an important eco issue while also promoting a Peru university. An air purifying billboard designed by Universidad de Ingeniería y Tecnologí... MORE
Donation-Encouraging Statues
Donation-Encouraging Statues
A Series of Ice Men in Brazil Raise Awareness of Organ Donation
There are a few conventional ways in which the medical industry raises awareness around the need for more organ donations and yet this series of Ice Men statues flies in the face of all of them.... MORE
play_circle_filled Ice Cream-Dispensing Billboards
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
As part of a recent interactive initiative from McDonald’s, people were able to get a free McFlurry in scorching temperatures. Created and conceived by ad agency JCDecaux, the heat sensitive... MORE
play_circle_filled Live Bacteria Billboards
Live Bacteria Billboards
This Health Marketing Stunt Uses Live Bacteria Collected from Kitchens
As part of a health marketing stunt from The Netherlands Nutrition Centre to cut down on the number of people affected by food poisoning each year, a series of five ads were set up like giant petri... MORE

Related Examples

Upscale Fast Food Pop-ups
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
Playoff Beard-Embracing Ads
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
Contagious Yawning Billboards
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
Maternal Marketing Campaigns
Maternal Marketing Campaigns
The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads
play_circle_filled Futuristic Travel Stunts
Futuristic Travel Stunts
The S7 Airlines Campaign Granted Free Trips Using Brainwave Headset
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
Soda Fountain Billboards
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
Talking Beer Billboards
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
Fresh Garden Billboards
Fresh Garden Billboards
FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
Virtual Vino Pop-Ups
Virtual Vino Pop-Ups
This Virtual Wine Vending Machine Pop-Up is Inside a Subway Station
Car Exhaust Campaigns
Car Exhaust Campaigns
The Billboard Promoting the Audi A7 Sportback H-Tron Emits Water Vapors
Targeted Highway Billboards
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
play_circle_filled Equality Publicity Stunts
Equality Publicity Stunts
The 'Diversity & Inclusion - Love Has No Labels' Ad Showcases Skeletons
Small Size Billboards
Small Size Billboards
Smart Car's Rotating Billboard Ads Highlight Savings on Cost and Space
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
play_circle_filled Assistive Beer Cans
Assistive Beer Cans
The Red Cross' CANpaign Uses Beer Cans to Get at Its Target Audience
Animal Underground Commuters
Animal Underground Commuters
Sky Atlantic Put a Polar Bear on the Subway to Promote a New TV Show
Fantasy Feast Publicity Stunts
Fantasy Feast Publicity Stunts
The Game of Thrones Pop-Up Will Serve a 3-Day Epic Banquet
Shoppable Construction Barriers
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
Triangular Billboard Houses
Triangular Billboard Houses
The Framework of This Small House Design is Made from Billboard Ads
Gigantic Air Purifiers
Gigantic Air Purifiers
Jorge Gutierrez's Big Air Purifier Sucks Up Smog in Lima, Peru
play_circle_filled Tourist Simulator Billboards
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
Literal Poop Packages
Literal Poop Packages
The Cards Against Humanity Bullshit Product Mocks Consumerism
Colossal Interactive Billboards
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
play_circle_filled Classic Christmas Medleys
Classic Christmas Medleys
Anthony Vincent Sings 'All I Want for Christmas' in 20 Different Styles
Nighttime Grocery Billboards
Nighttime Grocery Billboards
Carulla's Grocery Store Advertisements Only Come Out After Hours
Cheeky Grocery Branding
Cheeky Grocery Branding
This Grocery Store Brand Takes Inspiration from Pixar and Buzzfeed
play_circle_filled Connected Smoke Detectors
Connected Smoke Detectors
Birdi is a Home Safety Device that Also Measures Air Quality
Eco Honeycomb Packaging
Eco Honeycomb Packaging
Every Layer of Bee's Wrap is Eco-Friendly and Fittingly Functional
Can Currency Campaigns
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
play_circle_filled Vertical Blind Billboards
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
play_circle_filled Lava-Based BBQs
Lava-Based BBQs
Bompas & Parr Creative Studio Cook Steaks with Molten Lava
play_circle_filled Interactive Melting Advertisements
Interactive Melting Advertisements
Virtually Cooling McDonald's Ice Cream Ad Promises a Treat
play_circle_filled Tiny Soda Stands
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
Humorously Repeated Ads
Humorously Repeated Ads
McDonald's Sweden Has Funny Ads Specifically Made for Seniors
Beneficial Biking Stats
Beneficial Biking Stats
This 'Health Benefits of Biking to Work' Chart is Insightful
Inconspicuous Toothbrush Ads
Inconspicuous Toothbrush Ads
The Toothbrush Ad by A Lowe Profile Uses Imagery to Depict Abilities
Potable Water Billboard Generators
Potable Water Billboard Generators
The UTEC Billboard Campaign Produces Drinkable Water for Locals
Air Pollution Infographics
Air Pollution Infographics
The 'GOOD' Toxic Twenty Study Shows the States that Emit the Most
play_circle_filled Pollution-Monitoring Kites
Pollution-Monitoring Kites
The Float Project Aims to Map Air Pollution Around Beijing
Cunning Contraceptive Campaigns
Cunning Contraceptive Campaigns
Manchester City Council Promotes 'Any Plans Tonight' Website
Bacteria-Beating Busbies
Bacteria-Beating Busbies
The Yamaha Oxi-Sanitation Ad Campaign Addresses a Common Helmet Issue
Planet-Saving Infographics
Planet-Saving Infographics
'Pollution: A Look Into Our Contaminated World' States the Facts
play_circle_filled Bacterial Blockbuster Billboards
Bacterial Blockbuster Billboards
The Toronto ‘Contagion' Installation is Deadly
Bacteria-Killing Bubbles
Bacteria-Killing Bubbles
The Carex 2011 Ad Campaign is Direct and to the Point
Grubby Finger Phonebooths
Grubby Finger Phonebooths
The Sanzer Hand Gel Campaign Shows "What You Really Touch"
Solar Sidewalks
Solar Sidewalks
These Photovoltaic Paving Tiles Put Cities on the Road to Greener Infrastructure
Curvaceous Condos
Curvaceous Condos
The 'Absolute Towers' Project Impersonates Marilyn Monroe
Glowing Bacteria Marketing
Glowing Bacteria Marketing
The CURB DiscoFungi is a Unique Promotional Tool
Air Purifying Phones
Air Purifying Phones
The Mobile Airload by Ju Young Kim is a Healthy Cellular Choice