Customized Cord-Cutting

Streaming media becomes more personalized to target young consumers

Implications - Cord-cutting already satisfies a few key values of the youth generation, such as convenience and lack of commitment. Adding to the appeal is the integration of complete customization. This speaks to the Millennial and Gen Z motivation to live a curated life that ties seamlessly into their personal brand.
SCORE: 5.7
This Year and Mild Top 6 Examples: 2,343 Total Clicks Nov 14 - Jun 16
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureMedia
Personalized Music Platforms - Samsung's Music Milk Provides a Custom Listening Experience
SCORE: 5.6
Warm 374 Clicks Pub: Jun 30, 15
Personalized Music Platforms
Samsung's Music Milk Provides a Custom Listening Experience
Music Milk is a subscription music streaming service that’s available to US-based Samsung customers that gets synced with a user’s existing Samsung account, so a listener’s history... [More]
Self-Curated Video Subscriptions - VHX Lets Users Build a Personal Video Library
SCORE: 3.8
Mild 748 Clicks Pub: May 11, 15
Self-Curated Video Subscriptions
VHX Lets Users Build a Personal Video Library
VHX is a self-curated video platform that lets users build their very own file library. Similar to Netflix, the platform features a subscription service but its unique factor relies on customization.... [More]
Gamer Streaming Services - The Twitch TV Turbo Subscription is Ad-Free and Customizable
SCORE: 4.9
Mild 870 Clicks Pub: Nov 28, 14
Gamer Streaming Services
The Twitch TV Turbo Subscription is Ad-Free and Customizable
For those unfamiliar with Twitch TV, it is the world’s leading video platform and community for gamers. As one of the biggest markets out there, it is only natural that such a online space... [More]
Commercial-Free Streaming Services - This Program Removes Commercials from Live and Recorded Shows
SCORE: 5.7
Mild 121 Clicks Pub: Oct 13, 15
Commercial-Free Streaming Services
This Program Removes Commercials from Live and Recorded Shows
‘Skipr’ is a new service that removes commercials from live and recorded television programs. While internet streaming allows viewers to watch films and television shows without... [More]
Critic-Curated Streaming Services - This Premium Service Offers a Highly Curated Selection of Films
SCORE: 4.3
Mild 123 Clicks Pub: Oct 7, 15
Critic-Curated Streaming Services
This Premium Service Offers a Highly Curated Selection of Films
‘Tribeca Shortlist’ is a premium streaming service that provides users with a highly curated selection of films. While platforms such as Netflix and Hulu rely on algorithms to see what... [More]
Curated Streaming Services - 'Mubi' is a Streaming Service That Shows 30 Independent Films a Month
SCORE: 4.6
This Year and Untested 107 Clicks Pub: Jun 15, 16
Curated Streaming Services
'Mubi' is a Streaming Service That Shows 30 Independent Films a Month
‘Mubi’ is the name of an independent film-streaming service that offers an alternative to the mainstream content that’s streamed to many consumers via Netflix. One of the main ways... [More]