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Subscription-Specific Websites

The Cratejoy Platform Caters to Regularly Delivered Boxes

— May 8, 2015 — Business
The Cratejoy platform plays up on the growing popularity of subscription boxes. Whether geared towards culinary packages or gaming, a growing number of consumers are taking numerous companies up on the regular delivery of physical products.

Within this growing network of tangible items, Crately is clearing some of the clutter. Instead of scouring the Internet for desired packages, visitors to the website's Marketplace can pick and choose from over 150 diverse options, including services provided by companies such as Loot Crate, Campbox and Fuego Box.

Members can also benefit from reviews and ratings paired with the listings. This will allow shoppers to make more informed purchases prior to signing up for beauty lines, atypical toys or even handmade guitar strings.
Trend Themes
1. Subscription Box Market - The growing popularity of subscription boxes is creating opportunities for the emergence of new services that cater to customers' preferences in diverse industries.
2. Online Marketplace for Subscription Services - An online marketplace for subscription services like Cratejoy can help consumers match with the right product, promoting personalized consumption and boosting customer loyalty.
3. Personalized Product Offerings - Increased diversity and personalized offerings, informed by ratings and reviews, can help subscription box companies attract and retain customers in a competitive market.
Industry Implications
1. Subscription Box Industry - Subscription box companies can use an online platform to differentiate their products and become more visible to consumers, increasing their chances for success.
2. E-commerce Industry - The success of subscription-specific websites highlights the potential of cross-industry entrepreneurship that combines e-commerce with personalized, subscription-based delivery of physical products.
3. Marketing Industry - Subscription box services are increasingly using customer reviews and ratings to influence customer purchasing decisions, creating opportunities for marketing partners to incentivize positive feedback and drive sales.
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