Humorizing Health

Medical marketing takes on comedic elements for a more lighthearted approach

Implications - In light of how alarming illness can be, medical marketing professionals are adopting a lighthearted approach to advertising. Using a humorous tone in the context of serious scenarios appeals to consumers by standing out from the crowd. This pushes further into attempts at branded authenticity that are appealing to consumers seeking truth and transparency.
SCORE: 5.2
Warm Top 4 Examples: 12,699 Total Clicks Jun 14 - Sep 15
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Cheeky Health Campaigns - Cancer Awareness Campaign for Colon Health Brings Humor to Buses
SCORE: 7.5
V. Hot 8,614 Clicks Pub: Mar 18, 15
Cheeky Health Campaigns
Cancer Awareness Campaign for Colon Health Brings Humor to Buses
In honor of Colon Cancer Awareness Month, an unmissable cancer awareness campaign was created by Meredith’s Miracles Colon Cancer Foundation by FCB Chicago. The stunt involved applying a series... [More]
Cute Testicular Cancer Campaigns - Furballs by DentsuBos Likens Guinea Pigs to Testes
SCORE: 5.9
Warm 2,067 Clicks Pub: Nov 22, 14
Cute Testicular Cancer Campaigns
Furballs by DentsuBos Likens Guinea Pigs to Testes
November is becoming well-known for its focus on male health issues including prostate cancer and testicular cancer; the latter is addressed in a humorous ad campaign titled Furballs. Starring a... [More]
Soothing Polar Campaigns - Halls' Medicine Marketing Offers 'Animal Thereapy' with a Polar Bear
SCORE: 3.9
Mild 1,305 Clicks Pub: Apr 24, 15
Soothing Polar Campaigns
Halls' Medicine Marketing Offers 'Animal Thereapy' with a Polar Bear
Halls’ latest medicine marketing campaign in Asia takes care to leverage two major parts of its product: the soothing cool sensation of menthol and the cuteness of its polar bear mascot. The... [More]
Suggestive Healthcare Campaigns - Nurse Nicole Promotes Men’s Health Month on Tinder
SCORE: 1.9
Untested 713 Clicks Pub: Jun 2, 14
Suggestive Healthcare Campaigns
Nurse Nicole Promotes Men’s Health Month on Tinder
The summer month of June is marked as Men’s Health Month and to get men to pay attention to their own wellness, advertising students at the Miami Ad School created “Nurse Nicole”... [More]