Multi-Sensory Gaming

Children's gaming evolves to become more immersive

Implications - Moving beyond the use of multi-screens in gaming, brands are turning to multi-sensory features to elevate the experience. By incorporating augmented technology and digital projections, brands are seeking to draw in easily impatient young consumers with devices that demand more engagement and sensory participation. This ultimately reflects a shift in the evolution of gaming towards more immersive experiences.
SCORE: 6.3
This Year and Mild Top 6 Examples: 4,629 Total Clicks Mar 15 - Sep 16
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Consumer Insight Topics: Pop CultureTech
AI-Assisted Racing Toys - 'Hot Wheels AI' is a Modernized Version of the Classic Race Car Toys
SCORE: 8.9
This Year and Hot 1,344 Clicks Pub: Sep 6, 16
AI-Assisted Racing Toys
'Hot Wheels AI' is a Modernized Version of the Classic Race Car Toys
The ‘Hot Wheels AI’ Intelligent Race System is Hot Wheels’ attempt to bring their classic toys up to speed with an increasingly video game-dependent young generation. With video... [More]
Talkative Smartphone Toys - The Smapon Communication Toy Works in Tandem with a Phone
SCORE: 6.4
This Year and Warm 751 Clicks Pub: Jul 20, 16
Talkative Smartphone Toys
The Smapon Communication Toy Works in Tandem with a Phone
The Smapon Communication Toy is a novel device that’s designed to sit on a smartphone’s screen and talk to users in Japanese. Interactions that can take place with the smart talking... [More]
Interactive Game Projectors - The Lumo Interactive Projector Turns Kids' Rooms Into Playgrounds
SCORE: 5.5
Mild 1,227 Clicks Pub: Mar 19, 15
Interactive Game Projectors
The Lumo Interactive Projector Turns Kids' Rooms Into Playgrounds
The Lumo Play system uses an interactive projector to enable kids to play various games on floor projections. Classic games like air hockey, soccer and hungry, hungry hippos can be projected on a... [More]
Augmented Fantasy Games - Kazooloo Blends a Traditional Fantasy Game with Elements of Digital Play
SCORE: 3.8
Mild 1,059 Clicks Pub: Mar 3, 15
Augmented Fantasy Games
Kazooloo Blends a Traditional Fantasy Game with Elements of Digital Play
The premise is Kazooloo is simple: you’re a hero on a mission to take down dragons and other terrifying creatures that threaten to destroy the planet. The journey takes players through three... [More]
Digitized Building Block Games - Lego Dimensions Blurs the Lines Between Physical and Digital Gaming
SCORE: 3.2
Untested 122 Clicks Pub: Jun 18, 15
Digitized Building Block Games
Lego Dimensions Blurs the Lines Between Physical and Digital Gaming
Lego Dimensions is the building block manufacturer’s latest digital gaming experience. Blurring the lines between physical and digital gaming, this newly announced product was unveiled at... [More]
Augmentation Anime Apps - The Pokemon Go Lets Users Battle & Play On the Go Via Mobile Devices
SCORE: 3.4
Untested 126 Clicks Pub: Sep 10, 15
Augmentation Anime Apps
The Pokemon Go Lets Users Battle & Play On the Go Via Mobile Devices
Nintendo is working with developers to create the Pokemon Go app, which is an interactive mobile game. It allows users to play, battle and capture Pokemon creatures using augmented technology. This... [More]