The BEAMS x New Era x Pokemon Fitted Cap Collection Celebrates a Milestone

By: Meghan Young - Jun 3, 2015
References: shop.beams.co.jp & hypebeast
The Pokemon Fitted Cap collection is a collaborative effort between Japanese retailer BEAMS and New Era. Created to celebrate the 20th anniversary of the beloved anime series, it specifically pays tribute to Pikachu, the franchise’s most recognizable and adorable character. Absolutely adorable, the Pokemon Fitted Cap comes in three different iterations to appeal to varying tastes and styles.

Two of the Pokemon Fitted Caps available in Pickahu's trademark yellow, one finished with his cute face and the other with a simpler letter 'P.' The third design is all-black with the silhouette of the character. The latter is clearly made with more subtle fans in mind. Together, the limited edition New Era collection commemorates a milestone while also providing a playful and practical keepsake for devoted fans.