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Bluetooth-Connected Robot Toys

The New Furby Connect Puts a High-tech Spin on the Popular 90s Toy

— July 8, 2016 — Life-Stages
Hasbro is bringing back one of its most beloved toys with the launch of the all-new Furby Connect. With a high-tech update and adorable new features, the fully revamped Furby is perfect for today's tech-savvy kids.

Similar to the 90s version of the wide-eyed robot toy, the new Furby Connect is a furry little creature that interacts with children. The new version of the toy features LED screen eyes that can display more than 150 different animated expressions and articulate ears that move up and down to convey different emotions. The Furby is also equipped with Bluetooth LE connectivity, meaning it can interact with other Furbys or with different mobile videos, games and songs. There is even an accompanying app that allows kids to virtually feed their toy, raise Furby babies and initiate different games.

With so many advanced features, the new Furby Connect demonstrates that once-popular toys can be adapted for the digital age.
Trend Themes
1. Connected Robot Toys - The new Furby Connect showcases the trend of connected robot toys that offer advanced features and interactive experiences for kids.
2. High-tech Toy Updates - The revamped Furby Connect exemplifies the trend of updating classic toys with high-tech features to appeal to today's tech-savvy kids.
3. Bluetooth LE Connectivity - The inclusion of Bluetooth LE connectivity in the new Furby Connect highlights the trend of integrating smart connectivity into children's toys for enhanced play experiences.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry has an opportunity to embrace connected technology and develop more interactive and digitally integrated toys like the Furby Connect.
2. Mobile App Development - The mobile app development industry can explore creating companion apps for connected toys like the Furby Connect, offering additional features and virtual interactions.
3. Entertainment and Gaming - The entertainment and gaming industry can collaborate with toy manufacturers to create immersive experiences that seamlessly integrate smart toys like the Furby Connect with mobile videos, games, and songs.
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