The Sanzer Hand Gel Campaign Shows "What You Really Touch"

By: Meghan Young - Published: Dec 17, 2010 • References: &
Statistics about how unsanitary a particular area is only goes so far, so the Sanzer Hand Gel campaign takes it all the way to show you how dirty some surfaces really are. By showing just how much bacteria is found on phone booths, doorknobs and trains, this campaign really drives home the message that we need to take as many precautions as we can to remain healthy.

Designed by the agency Chuo Senko Thailand, the Sanzer Hand Gel campaign was photographed by Bob Eye View and retouched by digital artist MARS. It is paired with the simple yet powerful slogan, "What you really touch." Stats for Grubby Finger Phonebooths Trending: Older & Average
Research: 5,801 clicks in 283 w
Interest: 2.1 minutes
Concept: Sanzer Hand Gel
Related: 34 examples / 26 photos
Segment: Females, 18-55
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