This Grocery Store Brand Takes Inspiration from Pixar and Buzzfeed

By: Laura McQuarrie - Nov 26, 2014
References: lowesfoods & adweek
While it's easy for some brands to adopt a cool irreverence, this viewpoint certainly doesn't suit every established grocery store brand—but with its recent rebranding, Lowes Foods proved that even oldschool grocers can once again be hip.

Lowes Foods put The Variable agency to the task of coming up with a new identity for the grocery store that would defy convention. In order to inspire thinking totally outside of the box, The Variable essentially imagined that "Pixar created a grocery store, but talked about itself the way BuzzFeed would." As a result, there's plenty of good humor, eye-catching designs in-store and innovative in-store experiences that make it known that Lowes is now looking to do things a little bit differently. In terms of getting the word out about its rebranding, some of the new Lowes billboards read cheeky messages like "Grocery finally grows a pear," or "Supermarkets need a kick in the plums."