Hyper-Niche Positioning

Product ranges appeal to hyper-niche interests rather than age or market

Implications - Hyper-specific product lines that speak to niche interests rather than a particular identity demographic seek to establish a different kind of relationship with consumers. Often released in limited edition runs and created as the result of collaboration between brands, such product ranges aim to hit the sweet spot for small groups of varied consumers in a way that ironically references the banality of traditional demographic scopes.
SCORE: 6
Warm Top 5 Examples: 13,830 Total Clicks Jun 15 - Sep 15
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DEMOGRAPHICS
Beer-Powered Men's Skincare - The Beer Beauty by Carlsberg Line for Men is a Limited Release
SCORE: 6.7
Warm 3,448 Clicks Pub: Jun 19, 15
Beer-Powered Men's Skincare
The Beer Beauty by Carlsberg Line for Men is a Limited Release
The Beer Beauty by Carlsberg is a limited edition men’s skincare line powered by barley, hops and yeast. The experimental range was created through a partnership between Carlsberg Breweries... [More]
Design Studio Skincare Lines - Architectural Firm Nendo Has Released a Plant-Based Body Care Line
SCORE: 5
Warm 2,180 Clicks Pub: Jul 20, 15
Design Studio Skincare Lines
Architectural Firm Nendo Has Released a Plant-Based Body Care Line
Acclaimed Japanese architectural firm and design company Nendo recently launched a plant-based body care line. The line, created in collaboration with Beauté de Sea, features a variety of body care... [More]
Fast Food Bike Carriers - 'McBike' is a Carryout Container Designed to Hook onto Handlebars
SCORE: 6.3
Warm 4,077 Clicks Pub: Jun 19, 15
Fast Food Bike Carriers
'McBike' is a Carryout Container Designed to Hook onto Handlebars
McBike is a food container from McDonald’s that is designed specifically to fit onto bicycle handlebars. Each box contains a complete McDonald’s meal including a burger, fries and a... [More]
Yogi Lifestyle Beers - Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
SCORE: 5.8
Warm 2,032 Clicks Pub: Jul 21, 15
Yogi Lifestyle Beers
Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
Yoga and beer are two words that are not often found in close proximity to one another, but Lululemon is unifying them with its new ‘Curiosity Lager.’ As a company that got its start... [More]
Sci-Fi Cosmetic Collections - Disney's Star Wars and CoverGirl Created an Epic Makeup Collection
SCORE: 5.6
Warm 2,093 Clicks Pub: Aug 17, 15
Sci-Fi Cosmetic Collections
Disney's Star Wars and CoverGirl Created an Epic Makeup Collection
Disney’s Star Wars joined forces with CoverGirl to create a cosmetics collection for the ages. Designed by makeup artist Pat McGrath, the collection includes lipstick, nail polish and mascara... [More]