Femininity Reinterpreted

Female fashion breaks norms in line with recent socio-political movements

Implications - Women's fashion is breaking industry patterns with designs that intermingle dainty and rugged motifs. Challenging notions of femininity fits in with recent socio-political movements pushing for broader interpretations of gender. Branded recognition of today's causes will delight Millennial audiences, who favor corporations that take a stance on social issues.
SCORE: 7
This Year and Warm Top 6 Examples: 9,821 Total Clicks May 15 - Aug 16
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Consumer Insight Topics: FashionHip FashionPhotography
Female-Modeled Men's Apparel - This Patta #SSS Editorial Uses Men's Clothing to Create Womanly Looks
SCORE: 6.9
V. Hot 2,203 Clicks Pub: Nov 5, 15
Female-Modeled Men's Apparel
This Patta #SSS Editorial Uses Men's Clothing to Create Womanly Looks
The Patta ‘#SSS Ladies’ Fall/Winter collection is full of clothing that could be interpreted in a completely androgynous fashion, appearing equally stylish on either men or women. Yet,... [More]
Tape-Made Shoes - The Orion Footwear Shoe's Upper is Made of Waterproof Scotchgard Tape
SCORE: 5.6
Hot 2,178 Clicks Pub: Jul 28, 15
Tape-Made Shoes
The Orion Footwear Shoe's Upper is Made of Waterproof Scotchgard Tape
AKIO Orion footwear is a unique shoe line that features sneakers with uppers made from Scotchguard tape. This creative design element allows the Orion shoe to be water-resistant and it provides an... [More]
Pink Leather Hiking Boots - These Pastel Pink Boots Bring a Feminine Touch to Adventrus Exploration
SCORE: 6.6
Hot 2,413 Clicks Pub: Aug 31, 15
Pink Leather Hiking Boots
These Pastel Pink Boots Bring a Feminine Touch to Adventrus Exploration
London-based designer Martine Rose partnered with Been Trill to create these pretty pink leather hiking boots. These unique boots add a playful twist to traditional hiking boots with the unique... [More]
Seamless Athletic Fabrics - Athleta's 'Sculptek' Material Redefines Strength and Support
SCORE: 7.4
This Year and Warm 616 Clicks Pub: Aug 31, 16
Seamless Athletic Fabrics
Athleta's 'Sculptek' Material Redefines Strength and Support
‘Sculptek’ is the name of a new athletic fabric technology from Athleta that’s more thatn just breathable, sweat-wicking and odor-resistant. Garments like capri pants, sports bras... [More]
Camo-Covered Ladies Streetwear - The BAPE Clothing Collection was Expanded with a New Line for Women
SCORE: 5.7
This Year and Warm 316 Clicks Pub: Jul 12, 16
Camo-Covered Ladies Streetwear
The BAPE Clothing Collection was Expanded with a New Line for Women
The BAPE clothing label released its ladies Fall/Winter collection. The pieces are much the same as its male-centered collections, utilizing similar baggy styles and statement-making graphic prints.... [More]
Faux Camping Photoshoots - The Marie Claire Italia Yvan Fabing Editorial Depicts Nomadic Scenes
SCORE: 3.8
Mild 2,095 Clicks Pub: May 22, 15
Faux Camping Photoshoots
The Marie Claire Italia Yvan Fabing Editorial Depicts Nomadic Scenes
The Marie Claire Italia June 2015 editorial produced by photograher Yvan Fabing showcases a faux camping scene. Model Anne Verhallen was made to appear as if ready for a contemporary camping scene... [More]